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Do organizational personification and personality matter? : the effect of interaction and conversational tone on relationship quality in social media

Sung, Kang Hoon; Kim, Sora - In: International journal of business communication : IJBC … 58 (2021) 4, pp. 582-606

Persistent link: https://www.econbiz.de/10012607290

Former customers' e-WOM in social media platforms : an investigation of motives, network size and social ties

Azer, Jaylan; Ranaweera, Chatura - In: Journal of business research : JBR 146 (2022), pp. 118-133

Persistent link: https://www.econbiz.de/10013271382

Trust me, trust me not : a nuanced view of influencer marketing on social media

Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of business research : JBR 134 (2021), pp. 223-232

Persistent link: https://www.econbiz.de/10012643742

Digital gifting in personal brand communities of live-streaming : fostering viewer-streamer-viewer parasocial relationships

Chen, Chih Ping - In: Journal of marketing communications 27 (2021) 8, pp. 865-880

Persistent link: https://www.econbiz.de/10012697006

Social interactions in customer churn decisions : the impact of relationship directionality

Haenlein, Michael - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 236-248

Persistent link: https://www.econbiz.de/10009779989

Traveling with companions : the social customer journey

Hamilton, Ryan; Ferraro, Rosellina; Haws, Kelly L.; … - In: Journal of marketing 85 (2021) 1, pp. 68-92

Persistent link: https://www.econbiz.de/10012391424

Moral obligation in online social interaction : clicking the "like" button

Xu, Xi; Yao, Zhong; Teo, Thompson S. H. - In: Information & management : the internat. journal of … 57 (2020) 7, pp. 1-12

Persistent link: https://www.econbiz.de/10012384936

The impact of social capital and social interaction on customers' purchase intention, considering knowledge sharing in social commerce context

Ghahtarani, Alireza; Sheikhmohammady, Majid; Rostami, … - In: Journal of innovation & knowledge : JIK 5 (2020) 3, pp. 191-199

In this research, we identify factors influencing the behavior of knowledge sharing and customer purchasing intention based on two theories of social capital and social interaction. The conceptual model, designed based on theoretical foundations, includes the dimensions of these two theories....

Persistent link: https://www.econbiz.de/10012239048

Interpersonal relationship building in social commerce communities : considering both swift guanxi and relationship commitment

Cheng, Xusen; Gu, Yu; Mou, Jian - In: Electronic commerce research 20 (2020) 1, pp. 53-80

Persistent link: https://www.econbiz.de/10012224052

Impact of electronic servicescape of online gaming on customer engagement

Dutta, Abhisek - In: Journal of electronic commerce in organizations : the … 18 (2020) 2, pp. 49-63

Persistent link: https://www.econbiz.de/10012292160