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Brand capabilities in English Premier League clubs

Manoli, Argyro Elisavet - In: European Sport management quarterly : ESMQ 20 (2020) 1, pp. 30-46

Persistent link: https://www.econbiz.de/10012256468

Strategic marketing planning for football clubs : a value-based analysis

Vrontis, Demetris; Thrassou, Alkis; Kartakoullis, Nicos L. - In: Journal for global business advancement : JGBA 7 (2014) 4, pp. 355-374

Persistent link: https://www.econbiz.de/10011280995

The deployment of professional football clubs' eSports strategies : a dynamic capabilities approach

Lefebvre, Florian; Djaballah, Mathieu; Chanavat, Nicolas - In: European Sport management quarterly : ESMQ 23 (2023) 2, pp. 315-333

Persistent link: https://www.econbiz.de/10014282843

Contemporary marketing communications framework for football clubs

Thrassou, Alkis; Vrontis, Demetris; Kartakoullis, Nicos L. - In: Journal of promotion management : JPM 18 (2012) 3, pp. 278-305

Persistent link: https://www.econbiz.de/10009621079

Sport league website : an effective marketing communication tool for corporate sponsors

Kim, Doyeop; Walker, Matthew; Heo, Jun; Koo, Gi-Yong - In: International journal of sports marketing & sponsorship 18 (2017) 3, pp. 314-327

Persistent link: https://www.econbiz.de/10011781803

Factors, Differential Market Effects, and Marketing Strategies in the Renewal of Season Tickets for Intercollegiate Football Games

Pan, David W.; Baker, John - 2015

This study investigated the purchase behavior of season ticket holders for intercollegiate football games at the NCAA … in the decision-making process of whether or not to renew season tickets. The results showed that football season ticket … holders at this level tend to place a great importance on performance-related variables, probably because football is viewed …

Persistent link: https://www.econbiz.de/10014131950

An examination of the current strategic marketing planning practices in professional sport clubs

Kriemadis, Thanos; Terzoudis, Christos; Kartakoullis, Nikos - In: Services marketing quarterly 43 (2022) 3, pp. 353-373

Persistent link: https://www.econbiz.de/10013352808

Marketing management in the football industry : guidelines, trends, and proposals

Moraes, Ivan Furegato; Rocco Jr., Ary José; Bastos, … - In: Sport marketing in a global environment : strategic …, (pp. 107-125). 2022

Persistent link: https://www.econbiz.de/10013475256

Public sector marketing communications : insights from/for the primus national football league rwanda

Madichie, Nnamdi; Igwe, Paul Agu; Hinson, Robert; Mbah, … - In: Public Sector Marketing Communications, Volume II : …, (pp. 239-264). 2023

Persistent link: https://www.econbiz.de/10014289804

Marketing of unhealthy brands during the 2018 Fédération Internationale de Football Association (FIFA) World Cup UK broadcasts : a frequency analysis

Ireland, Robin; Muc, Magdalena; Bunn, Christopher; … - In: Journal of strategic marketing 32 (2024) 6, pp. 762-777

Persistent link: https://www.econbiz.de/10015051754

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