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PsyConversion : 117 Behavior Patterns für eine noch bessere User Experience und höhere Conversion-Rate im E-Commerce
Spreer, Philipp - 2021 - 2., überarbeitete und erweiterte Auflage
-Rate entlang der Customer Journey. Der Autor erläutert, wie Menschen entscheiden, welche unbewussten Verhaltensmuster sie dabei … Verhaltensmuster gefällt – der sogenannten „Behavior Patterns“. Das Wissen um Behavior Patterns ermöglicht es, das Online …
Persistent link: https://www.econbiz.de/10012585355
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An examination of antecedents of conversion rates of e-commerce retailers
Gudigantala, Naveen; Bicen, Pelin; Eom, Mike Tae-in - In: Management research review 39 (2016) 1, pp. 82-114
Persistent link: https://www.econbiz.de/10011535915
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Ranking of critical success factors for online retailing by TOPSIS approach
Singh, Shaina; Singh, Rajesh K.; Seth, Nitin - In: International journal of productivity and quality … 21 (2017) 3, pp. 359-374
Persistent link: https://www.econbiz.de/10011751226
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Developing and validating a physical product e-tailing systems success model
Wang, Yi-Shun; Lin, Shin-jeng; Li, Ci-Rong; Tseng, Timmy H. - In: Information technology and management 19 (2018) 4, pp. 245-257
Persistent link: https://www.econbiz.de/10011957548
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Critical success factors in e-marketing adoption and implementation among the fast-moving consumer goods retailers in Zimbabwe
Masengu, Reason; Prinsloo, JJ; Pelser, Theuns - In: Management : journal of contemporary management issues 26 (2021) 2, pp. 159-177
Persistent link: https://www.econbiz.de/10013502490
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A literature review of customer behaviour patterns on e-commerce websites using an eye tracker
Kamangar, Arash - In: The marketing review 20 (2020) 1/2, pp. 73-91
Persistent link: https://www.econbiz.de/10012299471
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The stickiness intention of group-buying websites : the integration of the commitment-trust theory and e-commerce success model
Wang, Wei-Tsong; Wang, Yi-Shun; Liu, En-Ru - In: Information & management : the internat. journal of … 53 (2016) 5, pp. 625-642
Persistent link: https://www.econbiz.de/10011530473
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Dimensions of business-to-consumer (B2C) systems success in Kuwait : testing a modified DeLone and McLean IS success model in an e-commerce context
Rouibah, Kamel; Lowry, Paul Benjamin; Almutairi, Laila - In: Journal of global information management : an official … 23 (2015) 3, pp. 41-71
Persistent link: https://www.econbiz.de/10011287040
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Antecedents for success of e-commerce platforms : an investigative approach
Ali, Asif; Rasool, Gowhar; Pathania, Anjali - In: International journal of information technology and … 16 (2017) 4, pp. 376-390
Persistent link: https://www.econbiz.de/10011891046
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Kundenbindung im Internet : Maßnahmen und Erfolgswirksamkeit im Business-to-Consumer-Bereich
Lihotzky, Nikolai - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001739656