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Success strategies and web elements in online marketplaces : a moderated-mediation analysis of seller types on eBay

Walia, Nitin; Zahedi, Fatemeh Mariam - In: IEEE transactions on engineering management : EM 60 (2013) 4, pp. 763-776

Persistent link: https://www.econbiz.de/10010208940

Understanding Chinese gamblers' adoption of online casinos based on e-marketing mix model

Sam, Kin Meng; Chatwin, Chris - In: The journal of gambling business and economics 12 (2018) 2, pp. 67-87

Persistent link: https://www.econbiz.de/10012320615

The intention in online submission of micro credit

Sri Hartoyo; Karambut, Fermico; Nurmalina, Rita; Najib, … - In: European research studies 22 (2019) 3, pp. 186-200

Persistent link: https://www.econbiz.de/10012286116

The showrooming phenomenon : it's more than just about price

Gensler, Sonja; Neslin, Scott A.; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 29-43

Persistent link: https://www.econbiz.de/10011695169

Aligning marketing and sales in multi-channel marketing : compensation design for online lead generation and offline sales conversion

Banerjee, Somnath; Bhardwaj, Pradeep - In: Journal of business research : JBR 105 (2019), pp. 293-305

Persistent link: https://www.econbiz.de/10012128510

Can offline stores drive online sales?

Wang, Kitty; Goldfarb, Avi - In: Journal of marketing research : JMR 54 (2017) 5, pp. 706-719

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Understanding how Millennial shoppers decide what to buy : digitally connected unseen journeys

Hall, Angela; Towers, Neil - In: International journal of retail & distribution management 45 (2017) 5, pp. 498-517

Persistent link: https://www.econbiz.de/10011706972

Consumer behavior analysis and open innovation on actual purchase from online live selling : a case study in the Philippines

Ong, Ardvin Kester S.; German, Josephine D.; Almario, … - In: Journal of open innovation : technology, market, and … 10 (2024) 2, pp. 1-12

Live selling in the e-market has been dominating e-commerce consumer behavior, raising competition among brands. Given that online purchasing and live selling rose significantly in the Philippines, this study aimed to assess the actual purchase of Filipinos from online live sellers....

Persistent link: https://www.econbiz.de/10014583222

Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"

He, Xiang; Li, Michael Zhi-feng; Li, Li; Li, Jing; Hu, Jiao - In: European journal of operational research : EJOR 316 (2024) 2, pp. 617-638

Persistent link: https://www.econbiz.de/10014575556

E-marketing and its impact in consumer behavior : a case of Kathmandu Valley

Thapa, Laxuman Godar - In: Nepalese journal of finance : a publication of Uniglobe … 9 (2022) 4, pp. 1-12

Persistent link: https://www.econbiz.de/10014495069