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Does marketing and sales integration always pay off? : evidence from a social capital perspective
Rouziès, Dominique; Hulland, John - In: Journal of the Academy of Marketing Science 42 (2014) 5, pp. 511-527
Persistent link: https://www.econbiz.de/10010417560
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Sales Engineering : The marketing of technological products
Chorafas, D. N. - 1967
Persistent link: https://www.econbiz.de/10000595929
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Integrated marketing communications at the marketing-sales interface ; Report No. 06-102
Smith, Timothy M.; Gopalakrishna, Srinath; Chatterjee, … - In: MSI reports : working paper series (2006) 1, pp. 45-68
Persistent link: https://www.econbiz.de/10003340369
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Configurations of marketing and sales : a taxonomy
Homburg, Christian; Jensen, Ove; Krohmer, Harley - In: Journal of marketing 72 (2008) 2, pp. 133-154
Persistent link: https://www.econbiz.de/10003684152
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Marketing and sales management
DeCarlo, Thomas E.; Cron, William L. - In: Handbook of global supply chain management, (pp. 119-134). 2007
Persistent link: https://www.econbiz.de/10003393881
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The convergence of interactive marketing and personal selling and sales management
Cummins, Shannon (ed.); Peltier, James (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011555463
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Interfacing and customer-facing : sales and marketing selling centers
Johnson, Jeff S.; Matthes, Joseph M.; Friend, Scott B. - In: Industrial marketing management : the international … 77 (2019), pp. 41-56
Persistent link: https://www.econbiz.de/10012004135
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Marketing and Sales
Franses, Philip Hans - In: The Oxford handbook of economic forecasting. 2012
Persistent link: https://www.econbiz.de/10012882032
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Integrated Product and Sales Management in B2B : Developing, Managing and Selling Technology Based Industrial Products Profitably
Tintelnot, Claus - 2023
Strategic and organizational relationship - classification of product management and sales -- Product management -- Sales management -- Customer contact and sales conversation (sales psychology and customer experience).
Persistent link: https://www.econbiz.de/10014444010
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The convergence of interactive marketing and personal selling and sales management
Cummins, Shannon (ed.); Peltier, James (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10013041733