//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
On the relationship between on...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
82,919
Konsumentenverhalten
80,439
Social Web
20,590
Social web
20,559
Brand management
17,664
Markenführung
17,250
Online-Marketing
13,142
Internet marketing
13,026
Brand image
11,164
Markenimage
11,050
Relationship marketing
11,041
Beziehungsmarketing
11,005
Theorie
10,731
Theory
10,556
Markenartikel
9,239
Brand
8,199
Online-Handel
6,691
Online retailing
6,676
Deutschland
6,506
USA
6,414
Customer satisfaction
6,280
United States
6,147
Kundenzufriedenheit
6,106
Germany
5,907
Electronic Commerce
5,903
E-commerce
5,604
Werbewirkung
5,193
Advertising effects
5,126
Viral marketing
4,875
Virales Marketing
4,855
Service quality
4,753
Marketingmanagement
4,716
Dienstleistungsqualität
4,703
Marketing management
4,684
Einzelhandel
4,626
Retail trade
4,561
Advertising
4,495
Werbung
4,494
Experiment
3,721
Marketing
3,698
more ...
less ...
Online availability
All
Undetermined
44,129
Free
26,242
Type of publication
All
Article
83,443
Book / Working Paper
41,085
Journal
271
Other
35
Type of publication (narrower categories)
All
Article in journal
66,901
Aufsatz in Zeitschrift
66,901
Aufsatz im Buch
10,903
Book section
10,903
Graue Literatur
9,588
Non-commercial literature
9,588
Working Paper
8,066
Arbeitspapier
7,504
Hochschulschrift
4,054
research-article
2,888
Thesis
2,752
Collection of articles of several authors
2,057
Sammelwerk
2,057
Aufsatzsammlung
1,414
Case study
1,191
Fallstudie
1,191
Conference paper
791
Konferenzbeitrag
791
Konferenzschrift
544
Dissertation u.a. Prüfungsschriften
478
Bibliografie enthalten
473
Bibliography included
473
Lehrbuch
462
Ratgeber
442
Guidebook
409
Collection of articles written by one author
392
Sammlung
392
Textbook
379
Conference proceedings
268
Reprint
264
review-article
223
review
205
conceptual-paper
204
Amtsdruckschrift
191
Government document
191
Article
181
Handbook
138
Handbuch
138
case-report
119
Glossar enthalten
99
more ...
less ...
Language
All
English
108,685
German
13,059
Undetermined
2,139
French
463
Polish
143
Spanish
122
Italian
103
Russian
55
Swedish
47
Danish
31
Portuguese
31
Lithuanian
26
Dutch
26
Norwegian
22
Finnish
17
Hungarian
17
Romanian
12
Slovak
12
Indonesian
9
Serbian
9
Czech
7
Croatian
7
Slovenian
5
Bulgarian
4
Kazakh
3
Multiple languages
3
Arabic
2
Bosnian
2
Turkish
2
Chinese
2
Valencian
1
Japanese
1
Macedonian
1
Malay (macrolanguage)
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
172
Burmann, Christoph
167
Huber, Frank
159
Bauer, Hans H.
135
Han, Heesup
123
Belk, Russell W.
118
Phau, Ian
113
Herrmann, Andreas
111
Mattila, Anna S.
111
Wiedmann, Klaus-Peter
111
Grunert, Klaus G.
102
Baumgarth, Carsten
98
Gierl, Heribert
98
Bruhn, Manfred
97
Dwivedi, Yogesh Kumar
91
Melewar, T. C.
89
Sheth, Jagdish N.
88
Meffert, Heribert
87
Loureiro, Sandra Maria Correia
86
Lusk, Jayson L.
85
Foxall, Gordon R.
83
Khare, Arpita
81
Keller, Kevin Lane
80
Usman, Osly
80
Grewal, Dhruv
79
Walsh, Gianfranco
78
Paul, Justin
77
Pelsmacker, Patrick de
77
Verhoef, Peter C.
75
Septianto, Felix
74
Tomczak, Torsten
73
Bruwer, Johan
72
Laroche, Michel
72
Rajagopal
72
Sattler, Henrik
72
Bagozzi, Richard P.
71
Nayga, Rodolfo M.
71
Agarwal, Sumit
70
Chintagunta, Pradeep K.
70
Skiera, Bernd
70
more ...
less ...
Institution
All
National Bureau of Economic Research
626
Springer Fachmedien Wiesbaden
343
IGI Global
156
OECD
63
Verlag Dr. Kovač
52
American Marketing Association
43
Books on Demand GmbH <Norderstedt>
39
Université Paris-Dauphine (Paris IX)
38
Information Resources Management Association
36
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
36
Haufe-Lexware GmbH & Co. KG
31
International Energy Agency
31
Edward Elgar Publishing
28
European Association of Agricultural Economists - EAAE
28
Gesellschaft zur Erforschung des Markenwesens
28
Institut für Demoskopie Allensbach
28
Nomos Verlagsgesellschaft
28
Springer Gabler <Firma>
25
Friedrich-Schiller-Universität Jena
24
Universität Mannheim
21
Springer International Publishing
19
Nordic Council of Ministers
18
Springer-Verlag GmbH
17
Europäische Kommission / Gemeinsame Forschungsstelle
15
INSEAD
14
Organisation for Economic Co-operation and Development
14
World Bank Group
14
Campus Verlag
13
Christian-Albrechts-Universität zu Kiel
13
Gesellschaft für Konsum-, Markt- und Absatzforschung
13
Markenverband
13
Peter Lang GmbH
13
RWTH Aachen
13
Verlag Franz Vahlen
13
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
13
World Bank
13
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
12
Shaker Verlag
12
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
European University Institute / Department of Economics
11
more ...
less ...
Published in...
All
Journal of business research : JBR
2,511
Journal of retailing and consumer services
2,052
International journal of hospitality management
851
SpringerLink / Bücher
823
Psychology & marketing
786
International journal of consumer studies
780
The journal of brand management : an international journal
703
NBER working paper series
626
Journal of consumer research : JCR ; an interdisciplinary bimonthly
614
The journal of product & brand management
511
Working paper / National Bureau of Economic Research, Inc.
508
Tourism management : research, policies, practice
497
Management science : journal of the Institute for Operations Research and the Management Sciences
478
Journal of marketing research : JMR
470
Technological forecasting & social change : an international journal
460
European Journal of Marketing
456
Journal of travel and tourism marketing
454
European journal of marketing : EJM
446
NBER Working Paper
444
Asia Pacific journal of marketing and logistics
442
Journal of marketing management : MM
426
Journal of Consumer Marketing
412
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
403
Journal of marketing
400
Journal of marketing communications
387
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
384
Journal of Product & Brand Management
380
Journal of retailing
373
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
367
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
365
Journal of advertising research
361
Marketing intelligence & planning
350
Cogent business & management
349
Journal of the Academy of Marketing Science
347
Journal of international consumer marketing
342
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
338
Marketing letters : a journal of research in marketing
335
Journal of fashion marketing and management
328
International journal of internet marketing and advertising : IJIMA
325
Journal of consumer behaviour : an international research review
324
more ...
less ...
Source
All
ECONIS (ZBW)
116,351
Other ZBW resources
3,837
USB Cologne (EcoSocSci)
2,445
RePEc
1,108
EconStor
817
BASE
193
OLC EcoSci
52
USB Cologne (business full texts)
23
ArchiDok
8
more ...
less ...
Showing
141
-
150
of
124,834
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
141
Online
brand
community engagement : scale development and validation
Baldus, Brian J.
;
Voorhees, Clay
;
Calantone, Roger J.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
Saved in:
142
Exploring the impact of consumer generated advertising (CGA) on consumer
brand
responses
Kennedy, Claire
;
Gannon, Valerie
;
Kennedy, Aileen
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 253-270
Persistent link: https://www.econbiz.de/10010519724
Saved in:
143
Does a virtual like cause actual liking? : how following a
brand
's facebook updates enhances
brand
evaluations and purchase intention
Beukeboom, Camiel J.
;
Kerkhof, Peter
;
Vries, Metten de
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011422780
Saved in:
144
The impact of comparative affective states on online
brand
perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
145
Creating online
brand
personality : the role of personal difference
Chung, Hwiman
;
Ahn, Euijin
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10009754903
Saved in:
146
Developing a
brand
structure pyramid model for travel-related online social networks
Barreda, Albert
;
Nusair, Khaldoon
;
Bilgihan, Anil
; …
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
4
,
pp. 49-70
Persistent link: https://www.econbiz.de/10010226559
Saved in:
147
Brand
presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
148
Motivations to interact with brands on Facebook : towards a typology of consumer-
brand
interactions
Azar, Salim L.
;
Machado, Joana César
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 153-178
Persistent link: https://www.econbiz.de/10011459520
Saved in:
149
Online behaviour of luxury fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
150
Web atmospheric qualities in luxury fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
First
Prev
11
12
13
14
15
16
17
18
19
20
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->