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Drivers of employee propensity to endorse their corporate brand
Morokane, Pride; Chiba, Manoj; Kleyn, Nicola - In: The journal of brand management : an international journal 23 (2016) 1, pp. 55-66
Persistent link: https://www.econbiz.de/10011482868
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Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong; Suh, Taewon - In: The journal of product & brand management 32 (2023) 3, pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
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Employee well-being through internal branding : an integrated approach for achieving employee-based brand outcomes
Binu Raj, Asha - In: Global business review 21 (2020) 4, pp. 1065-1086
Persistent link: https://www.econbiz.de/10012287543
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Behavioral Branding : Wege der Marke zu Managern und Mitarbeitern
Esch, Franz-Rudolf; Strödter, Kristina; Fischer, Alexander - In: Werbe- und Markenforschung : Meilensteine - State of …, (pp. 403-433). 2006
Persistent link: https://www.econbiz.de/10003416071
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Branding employees
Cushen, Jean - In: Qualitative research in accounting & management : QRAM 6 (2009) 1/2, pp. 102-114
Persistent link: https://www.econbiz.de/10009525028
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Unpacking the relationship between employee brand ambassadorship and employee social media usage through employee wellbeing in workplace : a theoretical contribution
Sakka, Georgia; Ahammad, Mohammad F. - In: Journal of business research : JBR 119 (2020), pp. 354-363
Persistent link: https://www.econbiz.de/10012416994
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Employee brand engagement on social media : managing optimism and commonality
Pitt, Christine S.; Botha, Elsamari; Ferreira, João J. M. - In: Business horizons 61 (2018) 4, pp. 635-642
Persistent link: https://www.econbiz.de/10011883636
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"I am proud of my job" : examining the psychological mechanism underlying technological innovation's effects on employee brand ambassadorship
Yuan, Ruizhi; Luo, Jun; Liu, Martin J.; Yannopoulou, Natalia - In: Technological forecasting & social change : an … 182 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013449133
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Internal branding as a tool to ensure the employees' brand promise delivery
Khanyapuss Punjaisri; Wilson, Alan M. - In: Marketing and management sciences : proceedings of the …, (pp. 326-329). 2010
Persistent link: https://www.econbiz.de/10003950965