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Hua, Hongbing - 2019

Mr. Hongbing Hua's book on Mobile Marketing is an important book for marketers in that it takes lessons from China and offers them to marketers in other countries. The book is not just a lot of anecdotes and case studies but it is grounded in solid marketing theory

Persistent link: https://www.econbiz.de/10012894902

Electronic mobility market platforms : a review of the current state and applications of business analytics

Willing, Christoph; Brandt, Tobias; Neumann, Dirk - In: Electronic markets : the international journal on … 27 (2017) 3, pp. 267-282

Persistent link: https://www.econbiz.de/10011751445

Mobile advertising : a research agenda

Rodriguez Perlado, Virginia; Barwise, Patrick - In: Advertising, promotion, and new media, (pp. 261-277). 2015

Persistent link: https://www.econbiz.de/10011708686

A meta-analytic review of mobile advertising research

Maseeh, Haroon Iqbal; Jebarajakirthy, Charles; … - In: Journal of business research : JBR 136 (2021), pp. 33-51

Persistent link: https://www.econbiz.de/10012663194

Investigating the drivers of consumer acceptance and response of SMS advertising

Dix, Steve; Phau, Ian; Jamieson, Kyle; Shimul, Anwar Sadat - In: Journal of promotion management : JPM 23 (2017) 1, pp. 62-79

Persistent link: https://www.econbiz.de/10011729465

Mobile marketing : a contemporary strategic perspective

Amirkhanpour, Monaliz; Vrontis, Demetris; Thrassou, Alkis - In: International journal of technology marketing : IJTMkt 9 (2014) 3, pp. 252-269

Persistent link: https://www.econbiz.de/10010490512

Consumer acceptance of mobile marketing communications using the QR code

Ryu, Jay Sang; Murdock, Kenneth - In: Journal of direct, data and digital marketing practice … 15 (2013) 2, pp. 111-124

Persistent link: https://www.econbiz.de/10010257053

Herding the hordes : using location-based services and mobile messaging to affect visitor behavior

Högberg, Johan; Wästlund, Erik; Aas, Tor Helge; … - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 5, pp. 870-878

Persistent link: https://www.econbiz.de/10012230397

A study on sales promotions using mobile coupons for the Indian quick-service restaurants

Gupta, Sandeep; Wali, O. P. - In: International journal of Indian culture and business … 21 (2020) 1, pp. 5-24

Persistent link: https://www.econbiz.de/10012284756

Consumer attitudes toward the adoption of mobile marketing in Namibia

Maseke, Bernardus Franco - In: International journal of markets and business systems 4 (2020) 1, pp. 42-80

Persistent link: https://www.econbiz.de/10012253763

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