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Making sense of value and value co-creation in service logic
Grönroos, Christian; Voima, Päivi - 2011
Persistent link: https://www.econbiz.de/10009423349
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Return on relationships : conceptual understanding and measurement of mutal gains from relational business engagements
Grönroos, Christian; Helle, Pekka - In: The journal of business & industrial marketing 27 (2012) 5, pp. 344-359
Persistent link: https://www.econbiz.de/10009665577
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How does language matter for services? : challenges and propositions for service research
Holmqvist, Jonas; Grönroos, Christian - In: Journal of service research : JSR 15 (2012) 4, pp. 430-442
Persistent link: https://www.econbiz.de/10009673021
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Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke; Grönroos, Christian - In: The evolution of integrated marketing communications : …, (pp. 105-121). 2011
Persistent link: https://www.econbiz.de/10009232917
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Blir företag mera marknadsorienterade i tider av recession?
Degenhardt, Thomas; Grönroos, Christian - In: Ekonomiska Samfundets tidskrift 63 (2010) 3, pp. 155-174
Persistent link: https://www.econbiz.de/10008856602
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Service as business logic : implications for value creation and marketing
Grönroos, Christian; Ravald, Annika - In: Journal of service management 22 (2011) 1, pp. 5-22
Persistent link: https://www.econbiz.de/10009010797
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The hybrid consumer : exploring hybrid consumption behaviour
Ehrnrooth, Hanna; Grönroos, Christian - In: Management decision : MD 51 (2013) 9, pp. 1793-1820
Persistent link: https://www.econbiz.de/10010203434
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Critical service logic : making sense of value creation and co-creation
Grönroos, Christian; Voima, Päivi - In: Journal of the Academy of Marketing Science 41 (2013) 2, pp. 133-150
Persistent link: https://www.econbiz.de/10009736682
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The mental footprint of marketing in the broadroom
Strandvik, Tore; Holmlund, Maria; Grönroos, Christian - In: Journal of service management 25 (2014) 2, pp. 241-252
Persistent link: https://www.econbiz.de/10010343474
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Consumer willingness to communicate in a second language : communication in service settings
Holmqvist, Jonas; Van Vaerenbergh, Yves; Grönroos, … - In: Management decision : MD 52 (2014) 5, pp. 950-966
Persistent link: https://www.econbiz.de/10010387084