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Finding a niche in digital plenitude : sport media strategies of smaller European football leagues

Tickell, Samuel; Sobral, Vitor; Meier, Henk Erik - In: European Sport management quarterly : ESMQ 24 (2024) 4, pp. 876-897

Persistent link: https://www.econbiz.de/10015048810

Like it or not? : the differences between and success factors of sports providers' use of social networking sites

Corthouts, Joris; Denys, Astrid; Thibaut, Erik; … - In: International journal of sport management and marketing … 19 (2019) 1/2, pp. 56-79

Persistent link: https://www.econbiz.de/10012059500

The impact of sponsorship on social media engagement : a longitudinal examination of professional sport teams

Naraine, Michael L.; Bakhsh, Jordan T.; Wanless, Liz - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 3, pp. 239-252

Persistent link: https://www.econbiz.de/10013411506

Development of local sport : case study

Mamcarczyk, Mariola; Popławski, Łukasz - In: International journal of trade and global markets 15 (2022) 2, pp. 186-200

Persistent link: https://www.econbiz.de/10013258361

E-Sport : Status quo und Entwicklungspotenziale

Breuer, Markus (ed.); Görlich, Daniel (ed.) - 2022 - 2., vollständig überarbeitete Auflage

Persistent link: https://www.econbiz.de/10012649133

The contribution of league systems in individual sports to the developmnet of high-performance sport in Germany

Zimmermann, Timo; Klein, Marie-Luise - In: European Sport management quarterly : ESMQ 18 (2018) 1, pp. 47-72

Persistent link: https://www.econbiz.de/10011879392

Season ticketing as a risk management tool in professional team sports : a pricing analysis of German soccer and basketball

Huth, Christopher; Kurscheidt, Markus - In: Journal of risk and financial management : JRFM 15 (2022) 9, pp. 1-18

Ticket sales remain a significant source of revenue in professional team sports. However, season ticket revenue, as an … perspective, the extent to which different factors affect season ticket prices. Using three different professional German sports …-19 pandemic and differences in local market constellations of professional team sports clubs. …

Persistent link: https://www.econbiz.de/10013397774

The "dark side" of professionalisation in national sport federations : a case study of the Swiss Floorball Federation

Ruoranen, Kaisa; Nagel, Siegfried; Lang, Grazia; Klenk, … - In: International journal of sport management and marketing … 23 (2023) 5, pp. 442-464

Persistent link: https://www.econbiz.de/10014428314

Sport league website : an effective marketing communication tool for corporate sponsors

Kim, Doyeop; Walker, Matthew; Heo, Jun; Koo, Gi-Yong - In: International journal of sports marketing & sponsorship 18 (2017) 3, pp. 314-327

Persistent link: https://www.econbiz.de/10011781803

Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league

Annamalai, Balamurugan; Shabbirhusain RV; … - In: International journal of sport management and marketing … 22 (2022) 1/2, pp. 120-141

Persistent link: https://www.econbiz.de/10012990313

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