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Showing
1
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10
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date (oldest first)
1
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
2
What are likes worth? : a Facebook page field
experiment
Mochon, Daniel
;
Johnson, Karen H.
;
Schwartz, Janet
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 306-317
Persistent link: https://www.econbiz.de/10011697386
Saved in:
3
Social influence bias in online ratings : a field
experiment
Cicognani, Simona
;
Figini, Paolo
;
Magnani, Marco
-
2016
values in e-commerce platforms and rating web sites. By means of a field
experiment
that exogenously manipulates prior …
Persistent link: https://www.econbiz.de/10011705566
Saved in:
4
A social media campaign application in a marketing field experience course
Hughes, Mine Üçok
- In:
Business education & accreditation : BEA
6
(
2014
)
1
,
pp. 95-100
Persistent link: https://www.econbiz.de/10010224973
Saved in:
5
How non-economic motivations affect electronic word-of-mouth : evidence from Chinese social media
Sohaib, Muhammad
;
Peng, Hui
;
Akram, Umair
;
Akram, Zubair
; …
- In:
International journal of information systems and change …
10
(
2018
)
4
,
pp. 311-332
Persistent link: https://www.econbiz.de/10012027586
Saved in:
6
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
7
Fundraising through online social networks : a field
experiment
on peer-to-peer solicitation
Castillo, Marco
;
Petrie, Ragan
;
Wardell, Clarence
- In:
Journal of public economics
114
(
2014
),
pp. 29-35
Persistent link: https://www.econbiz.de/10010491088
Saved in:
8
Social Media Integration and E-Commerce Platform Performance : A Randomized Field
Experiment
Huang, Ni
-
2020
experiment
in collaboration with a large e-commerce platform in the U.S. to examine the impact of social media integration (in …
Persistent link: https://www.econbiz.de/10012854296
Saved in:
9
A Comparison of Approaches to Advertising Measurement : Evidence from Big Field Experiments at Facebook
Gordon, Brett R.
-
2018
from 15 US advertising experiments at Facebook comprising 500 million user-
experiment
observations and 1.6 billion ad …
Persistent link: https://www.econbiz.de/10012932910
Saved in:
10
Do Your Online Friends Make You Pay? A Randomized Field
Experiment
on Peer Influence in Online Social Networks - Online E-Companion Appendix
Bapna, Ravi
-
2015
. In this paper, we present a novel randomized
experiment
that tests the existence of causal peer influence in the general …
Persistent link: https://www.econbiz.de/10013032424
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