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Sportsponsoring als Marketing-Konzept : am Beispiel der Motorsportwerbung einer Unternehmensgruppe
Dinkel, Michael - 1996
Persistent link: https://www.econbiz.de/10000573160
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Die Wirkung von Sportsponsoring : eine Überprüfung kommunikativer Unternehmensziele am Beispiel des Engagements der Robert Bosch GmbH bei den Deutschen Tourenwagen Masters (DTM)
Zengel, Michael - 2014
Die fehlende Überprüfung der Wirksamkeit des Werbeinstruments Sportsponsoring wird sehr oft von Sponsoring treibenden …
Persistent link: https://www.econbiz.de/10012492569
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Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment
Lucas, Christian - 2015
Groups Researchers and students of Marketing, Sports, Event, & Brand Management Specialists in Sponsorship, Sports, & Event … comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily … business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to …
Persistent link: https://www.econbiz.de/10012402227
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An examination of sponsor outcomes at different tiers of IndyCar sponsorship
Evans, Zachary; Eddy, Terry - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 2, pp. 113-127
Persistent link: https://www.econbiz.de/10013346951
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Influences on sponsorship deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William; Depken, Craig A.; Groothuis, … - In: Applied economics 46 (2014) 19/21, pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
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Interview with Jim O'Connell
O'Connell, Jim; Rines, Simon - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 163-168
Persistent link: https://www.econbiz.de/10003731332
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Demographic and psychographic variables predicting NASCAR sponsor brand recall
Kinney, Lance; McDaniel, Stephen R.; DeGaris, Larry - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 169-179
Persistent link: https://www.econbiz.de/10003731338
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Corporations brought to you by NASCAR: rhetorical identification through sponsorship
Gill, Matthew - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 180-192
Persistent link: https://www.econbiz.de/10003731341
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NASCAR fans' responses to current and former NASCAR sponsors: the effect of perceived group norms and fan identification
Levin, Aron M.; Beasley, Fred; Gilson, Richard L. - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 193-204
Persistent link: https://www.econbiz.de/10003731343