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Value co-creation : factors affecting discretionary effort exertion
Aggarwal, Praveen; Basu, Amiya K. - In: Services marketing quarterly 35 (2014) 4, pp. 321-336
Persistent link: https://www.econbiz.de/10010465663
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The reciprocal role of trust in customer value co-creation
Shulga, Lenna V.; Busser, James A.; Bai, Billy; Kim, Hyelin - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 4, pp. 672-696
Persistent link: https://www.econbiz.de/10012520333
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Revisiting the past to understand the current debates on service-dominant logic
Bhanja, Nivedita; Saxena, Garima - In: Services marketing quarterly 43 (2022) 2, pp. 240-255
Persistent link: https://www.econbiz.de/10013178038
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Institutional norms and the institutionalization of macromarketing : historical insights, the long macro view, and service-dominant logic
Hunt, Shelby D. - In: Journal of macromarketing 40 (2020) 3, pp. 286-293
Persistent link: https://www.econbiz.de/10012264007
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Lessons in scholarship
Wilkie, William L. - In: Journal of macromarketing 40 (2020) 3, pp. 322-331
Persistent link: https://www.econbiz.de/10012264021
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Customer-to-customer value co-creation and co-destruction in sporting events
Kim, Kyungyeol; Byon, Kevin K.; Baek, Wooyeul - In: The service industries journal 40 (2020) 9/10, pp. 633-655
Persistent link: https://www.econbiz.de/10012260315
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Determining customer satisfaction and loyalty from a value co-creation perspective
Woratschek, Herbert; Horbel, Chris; Popp, Bastian - In: The service industries journal 40 (2020) 11/12, pp. 777-799
Persistent link: https://www.econbiz.de/10012260352
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Value co-creation platform in Indonesian SME community : SDL perspective
Widjojo, Handyanto; Fontana, Avanti; Gayatri, Gita; … - In: Journal of developmental entrepreneurship : JDE ; a … 25 (2020) 2, pp. 2050009-1-2050009-22
Persistent link: https://www.econbiz.de/10012299437
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Antecedents to value diminution : a dyadic perspective
Vafeas, Mario; Hughes, Tim; Hilton, Toni - In: Marketing theory 16 (2016) 4, pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
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Value proposition as a framework for value cocreation in crowdfunding ecosystems
Quero, María José; Ventura, Rafael - In: Marketing theory 19 (2019) 1, pp. 47-63
Persistent link: https://www.econbiz.de/10012001464