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International marketing management : strategies, concepts and cases in Europe
Glowik, Mario; Smyczek, Slawomir - 2011
Persistent link: https://www.econbiz.de/10009234235
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Marketing-Management im Tourismus
Dettmer, Harald (contributor); Melle, Alexander (contributor) - 2011
Persistent link: https://www.econbiz.de/10009307710
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Verpackungsmarketing : Fallbeispiele, Trends, Technologien
Vaih-Baur, Christina (ed.) - 2010
Persistent link: https://www.econbiz.de/10011385553
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Digitale Kommunikation
Pattloch, Annette (contributor); Rumler, Andrea (contributor) - 2012 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009548382
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˜Theœ customer is NOT always right? Marketing orientations in a dynamic business world : proceedings of the 2011 World Marketing Congress, Melbourne, Australia, July 20-23.2011
Campbell, Colin L. (ed.) - World Marketing Congress <15., 2011, Reims> - 2017
Persistent link: https://www.econbiz.de/10011597001
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Public Marketing : Marketing-Management für den öffentlichen Sektor
Wesselmann, Stefanie - 2012 - 3. überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10014010648
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Transformationsprozess : von der Planwirtschaft zur Marktwirtschaft
Gantert, Otto - 2011
Persistent link: https://www.econbiz.de/10009424353