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Web Trends : a valuable tool for business research

France, Stephen L.; Shi, Yuying; Kazandjian, Brett - In: Journal of business research : JBR 132 (2021), pp. 666-679

Persistent link: https://www.econbiz.de/10012581649

Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter

Alboqami, Hassan; Al-Karaghouli, Wafi; Baeshen, Yasser; … - In: International journal of internet marketing and … 9 (2015) 4, pp. 338-358

Persistent link: https://www.econbiz.de/10011497534

From online via offline to online : how online visibility of tourism information shapes and is shaped by offline visits

Lee, Mi Kyung; Yoon, Ho Young; Park, Han Woo - In: Journal of travel and tourism marketing 34 (2017) 9, pp. 1143-1154

Persistent link: https://www.econbiz.de/10011758888

Effects of managerial response on consumer eWOM and hotel performance : evidence from TripAdvisor

Xie, Karen L.; Zhang, Zili; Zhang, Ziqiong; Singh, Amrik; … - In: International journal of contemporary hospitality management 28 (2016) 9, pp. 2013-2034

Persistent link: https://www.econbiz.de/10011624247

A new framework of electronic word-of-mouth in social networking sites : the system-based approach

Jami Pour, Mona; Lotfiyan, Zahra - In: International journal of internet marketing and … 14 (2020) 1, pp. 48-70

Persistent link: https://www.econbiz.de/10012199990

Promotional marketing or word-of-mouth? : evidence from online restaurant reviews

Lu, Xianghua; Ba, Sulin; Huang, Lihua; Feng, Yue - In: Information systems research : ISR 24 (2013) 3, pp. 596-612

Persistent link: https://www.econbiz.de/10010128867

The effect of social media on bank performance : an fsQCA approach

Ballouk, Houssein; Jabeur, Sami Ben; Boubaker, Sabri; … - In: Electronic commerce research 24 (2024) 1, pp. 477-495

Persistent link: https://www.econbiz.de/10015062220

Do user-generated content and micro-celebrity posts encourage generation Z users to search online shopping behavior on social networking sites : the moderating role of sponsored ad...

Shetu, Sabakun Naher - In: Future Business Journal 9 (2023) 1, pp. 1-15

The study investigates the impact of user-generated content (UGC) and micro-celebrity posts on the online purchasing behavior of Generation Z on social networking sites. In addition, the mediator function of the user's search intent is investigated. Thus, sponsored ads employ moderation. To...

Persistent link: https://www.econbiz.de/10014505361

Kocas, Cenk; Akkan, Can - In: International journal of electronic commerce : IJEC 20 (2015/2016) 3, pp. 384-407

Persistent link: https://www.econbiz.de/10011497353

Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth

Al-Adwan, Ahmad Samed; Kokash, Husam; Al-Adwan, Ahmad Samed - In: International journal of electronic marketing and … 11 (2020) 3, pp. 278-306

Persistent link: https://www.econbiz.de/10012251138

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