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Shopping orientation as a stable consumer disposition and its influence on consumers' evaluations of retailer communication

Büttner, Oliver B.; Florack, Arnd; Göritz, Anja - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1026-1045

Persistent link: https://www.econbiz.de/10010388098

Regulatory focus and consumer information processing

Florack, Arnd; Scarabis, Martin; Gosejohann, Stefanie - In: Applying social cognition to consumer-focused strategy …, (pp. 235-263). 2005

Persistent link: https://www.econbiz.de/10003113336

Special issue on Self-regulation and strategic motivational orientations in economic contexts

Florack, Arnd (contributor) - 2013

Persistent link: https://www.econbiz.de/10010234287

Self-regulation and strategic motivational orientations in economic contexts: editorial

Florack, Arnd; Keller, Johannes - In: Journal of economic psychology : research in economic … 38 (2013), pp. 1-3

Persistent link: https://www.econbiz.de/10010234294

Psychologie der Markenführung

Florack, Arnd (ed.) - 2007

Hauptbeschreibung Für die Entwicklung langfristig erfolgreicher Markenstrategien sind Kenntnisse der psychologischen Wirkungen des Markenmanagements unverzichtbar. Dieser Sammelband bündelt erstmalig interdisziplinäre Beiträge von Top-Experten aus dem Bereich des Marketing und der...

Persistent link: https://www.econbiz.de/10013173893

When products compete for consumers attention : how selective attention affects preferences

Florack, Arnd; Egger, Martin; Hübner, Ronald - In: Journal of business research : JBR 111 (2020), pp. 117-127

Persistent link: https://www.econbiz.de/10012237786

How to present donations : the moderating role of numeracy in cause-related marketing

Kleber, Janet; Florack, Arnd; Chladek, Anja - In: The journal of consumer marketing 33 (2016) 3, pp. 153-161

Persistent link: https://www.econbiz.de/10011523176

Flag up! – Flagship products as important drivers of perceived brand innovativeness

Hubert, Marco; Florack, Arnd; Gattringer, Rafael; … - In: Journal of business research : JBR 71 (2017), pp. 154-163

Persistent link: https://www.econbiz.de/10011622539

A Dual-Step and Dual-Process Model of Advertising Effects: Implications for Reducing the Negative Impact of Advertising on Children's Consumption Behaviour

Büttner, Oliver; Florack, Arnd; Serfas, Benjamin - In: Journal of Consumer Policy 37 (2014) 2, pp. 161-182

Children are important targets of advertising campaigns from companies. However, children have been found to be particularly vulnerable to negative effects of advertising, and protecting children from these effects is an important task of consumer policy. Two important aspects have to be...

Persistent link: https://www.econbiz.de/10010988649

When consumers follow their feelings: The impact of affective or cognitive focus on the basis of consumers' choice

Scarabis, Martin; Florack, Arnd; Gosejohann, Stefanie - In: Psychology & marketing 23 (2006) 12, pp. 1015-1034

Persistent link: https://www.econbiz.de/10007380273