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Theorie
63
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63
Consumer behaviour
56
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54
Market research
23
Marktforschung
23
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21
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18
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18
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17
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17
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16
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15
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15
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13
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10
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10
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225
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218
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Wedel, Michel
286
Pieters, Rik
143
Kamakura, Wagner A.
48
Pieters, R.
30
DeSarbo, Wayne S.
29
Lans, Ralf van der
24
Zeelenberg, Marcel
21
Baumgartner, Hans
15
DeSarbo, Wayne
14
Bijmolt, Tammo H. A.
11
Böckenholt, Ulf
11
Wierenga, Berend
11
Ebbes, Peter
10
Haaijer, Rinus
10
Zhang, Jie
10
Hofstede, Frenkel ter
9
Kamakura, Wagner
9
Lenk, Peter
9
Zeelenberg, M.
9
Pieters, Rik G. M.
8
Sándor, Zsolt
8
Vriens, Marco
8
van der Lans, Ralf
8
Boter, Jaap
6
Rouwendal, Jan
6
Rust, Roland T.
6
Verhallen, T.M.M.
6
Batra, Rajeev
5
Baumgartner, H.
5
Cote, Joseph A.
5
Franses, Philip Hans
5
Naik, Prasad A.
5
Paap, Richard
5
Pieters, F. G. M. (Rik)
5
Rosbergen, Edward
5
Steenkamp, Jan-Benedict E.M.
5
Warlop, Luk
5
Bijmolt, Tammo H.A.
4
Bockenholt, Ulf
4
Bruggen, Gerrit van
4
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Tilburg University, School of Economics and Management
27
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6
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5
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2
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1
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1
Landbouwuniversiteit Wageningen / Faculty of Economics
1
VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
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Journal of marketing research : JMR
38
Other publications TiSEM
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Marketing Science
13
Journal of marketing
10
Journal of Economic Psychology
9
Journal of business research : JBR
9
Research report / Graduate School Research Institute Systems, Organisations and Management
9
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Robert H. Smith School Research Paper
8
Discussion paper / Center for Economic Research, Tilburg University
7
Journal of Business Research
7
Journal of Consumer Research
7
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
7
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
6
Research Report / Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
6
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
6
Discussion Paper / Tilburg University, Center for Economic Research
5
Psychometrika
5
Research report / Graduate School Research Institute Systems, Organisations and Management / Graduate School Research Institute Systems, Organisations and Management
5
Economics letters
4
International Series in Quantitative Marketing
4
Journal of applied econometrics
4
Organizational Behavior and Human Decision Processes
4
Conjoint measurement : methods and applications
3
ERIM report series research in management
3
Fundamentals of marketing research ; Vol. 6
3
Journal of Business & Economic Statistics
3
Journal of behavioral decision making
3
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of marketing research
3
Journal of the Academy of Marketing Science
3
Management Science
3
Operations research, Management science : OR MS ; the international literature digest
3
Psychology & marketing
3
Statistica Neerlandica
3
Economics Letters
2
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ECONIS (ZBW)
210
RePEc
113
OLC EcoSci
102
BASE
8
USB Cologne (EcoSocSci)
8
Other ZBW resources
3
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1
Competitive brand salience
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 922-931
Persistent link: https://www.econbiz.de/10003780162
Saved in:
2
Eye-movement analysis of search effectiveness
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of the American Statistical Association : JASA
103
(
2008
)
482
,
pp. 452-461
Persistent link: https://www.econbiz.de/10003751735
Saved in:
3
Sales effects of attention to feature advertisements : a Bayesian mediation analysis
Zhang, Jie
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 669-681
Persistent link: https://www.econbiz.de/10003896359
Saved in:
4
Moment-to-moment optimal branding in TV commercials : preventing avoidance by pulsing
Teixeira, Thales S.
;
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 783-804
Persistent link: https://www.econbiz.de/10008702239
Saved in:
5
Optimal feature advertising design under competitive clutter
Pieters, Rik
;
Wedel, Michel
;
Zhang, Jie
- In:
Management science : journal of the Institute for …
53
(
2007
)
11
,
pp. 1815-1828
Persistent link: https://www.econbiz.de/10003593264
Saved in:
6
Pretesting : "before the rubber hits the road"
Pieters, Rik
;
Wedel, Michel
- In:
The Sage handbook of advertising
,
(pp. 217-232)
.
2007
Persistent link: https://www.econbiz.de/10003570477
Saved in:
7
Raising the BAR : bias adjustment of recognition tests in advertising
Aribarg, Anocha
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 387-400
Persistent link: https://www.econbiz.de/10003983668
Saved in:
8
Ad gist : ad communication in a single eye fixation
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10009511628
Saved in:
9
Emotion-induced engagement in Internet video advertisements
Teixeira, Thales
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10009524212
Saved in:
10
Informativeness of eye movements for visual marketing : six cornerstones
Pieters, Rik
;
Wedel, Michel
- In:
Visual marketing : from attention to action ; …
,
(pp. 43-71)
.
2008
Persistent link: https://www.econbiz.de/10009260345
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