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Perception of customers splurging the prospects of bancassurance : evidence from Indian banking firms
Agrawal, Rachna; Gupta, Riya - In: International journal of management practice : IJMP 15 (2022) 4, pp. 488-510
Persistent link: https://www.econbiz.de/10013415127
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Linking CSR and brand performance through customer satisfaction, brand equity and corporate reputation : a mixed methods study of top Pakistani banks
Ul Hassan, Masood; Zeeshan Mahmood; Zaman, Samar - In: Pakistan journal of commerce and social sciences 16 (2022) 4, pp. 498-529
The basic aim of the study is to examine how and why the phenomenon of brand performance (BP) occurs within the Pakistani banking sector through the direct and indirect relationship(s) of corporate social responsibility (CSR) perceptions with customer satisfaction (CS), brand equity (BE), and...
Persistent link: https://www.econbiz.de/10013550259
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A study on customers perception towards online banking during Covid-19
Cherukur, Ram Babu; Sivakumar S - In: Journal of Contemporary Issues in Business and Government 26 (2020) 2, pp. 980-986
Persistent link: https://www.econbiz.de/10012544290
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Understanding dimensions of customer-based brand equity in banks
Bassan, Lizu; Kathuria, Lalit Mohan - In: International journal of business competition and … 5 (2016) 1/2/3, pp. 21-33
Persistent link: https://www.econbiz.de/10011662940
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Impact of hotel attributes, service quality and brand image on customer satisfaction among diners at a fine dine restaurant : evidence from India
Rai, Hithesh; Prabhu, H. Mahesh - In: International journal of business excellence : IJBEX 26 (2022) 4, pp. 425-437
Persistent link: https://www.econbiz.de/10013198315
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Brand love - moving beyond loyalty : an empirical investigation of perceived brand love of Indian consumer
Kang, Amanpreet - In: Arab economic and business journal 10 (2015) 2, pp. 90-101
Each passing day brings new brands to India each vying for a share of wallet in the prospering market. By 2020, the … median age of Indian population will be 29 years and owing to the absolute population of India, the presence in Indian market …
Persistent link: https://www.econbiz.de/10011821457
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A study of customer perception of youth towards branded fashion apparels in Chennai City
Kavitha, M.; Subramanian, S. - In: Economics & finance notes 12 (2023) 2, pp. 171-177
Persistent link: https://www.econbiz.de/10014442742
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The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos
Kim, Jungkeun; Park, Jooyoung; Kim, Seongseop; … - In: European journal of marketing 56 (2022) 3, pp. 738-767
Persistent link: https://www.econbiz.de/10013173446
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Influencing factors of brand perception on consumers' repurchase intention : an examination of online apparel shopping
Aslam, Wajeeha; Ham, Marija; Farhat, Kashif - In: Management : journal of contemporary management issues 23 (2018) 2, pp. 87-102
Persistent link: https://www.econbiz.de/10012146994
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The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny; Han, Heesup; Ariza-Montes, Antonio - In: Journal of retailing and consumer services 62 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012648895