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Customer loyalty, retention, a...
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46
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41
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Matzler, Kurt
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28
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Munich Business School
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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International journal of contemporary hospitality management
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Tourism management : research, policies, practice
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European Journal of Marketing
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Psychology & marketing
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Asia Pacific journal of marketing and logistics
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Gabler Edition Wissenschaft
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Cogent business & management
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European journal of marketing : EJM
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Services marketing quarterly
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Journal of Services Marketing
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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The international journal of bank marketing : IJBM
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Service business
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Journal of marketing management : MM
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Springer eBook Collection / Business and Economics
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The international review of retail, distribution and consumer research
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91
The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
Saved in:
92
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
93
Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Saved in:
94
L' épreuve de l'argent : banques, banquiers, clients
Lazarus, Jeanne
-
2012
Persistent link: https://www.econbiz.de/10011308280
Saved in:
95
Transitioning loyalty programs : a commentary on "the relationship between customer loyalty and customer satisfaction"
Bowen, John T.
;
Chen McCain, Shiang-Lih
- In:
International journal of contemporary hospitality management
27
(
2015
)
3
,
pp. 415-430
Persistent link: https://www.econbiz.de/10011308462
Saved in:
96
The effects of introducing and terminating loyalty programs
Melnyk, Valentyna
;
Bijmolt, Tammo H. A.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
Saved in:
97
Die Customer-Journey-Analyse in der Touristik : eine Methode zur Steigerung der Werbeeffizienz und Kundenorientierung
Scharna, Andrea
- In:
Kundenorientierung und Kundenservice in der Touristik : …
,
(pp. 29-44)
.
2015
Persistent link: https://www.econbiz.de/10011333514
Saved in:
98
Linking service climate to customer loyalty
Wang, Mei-ling
- In:
The service industries journal
35
(
2015
)
7/8
,
pp. 403-414
Persistent link: https://www.econbiz.de/10011337128
Saved in:
99
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
100
Win the customer : 70 simple rules for sensational service
Martins, Flavio
-
2016
Persistent link: https://www.econbiz.de/10011344108
Saved in:
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