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The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa; Belli, Alex; Marchi, Gianluca - In: The international review of retail, distribution and … 25 (2015) 2, pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
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How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
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Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo; Kreis, Henning; Brodie, Roderick J. - In: Journal of service theory and practice : JSTP 25 (2015) 1, pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
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L' épreuve de l'argent : banques, banquiers, clients
Lazarus, Jeanne - 2012
Persistent link: https://www.econbiz.de/10011308280
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Transitioning loyalty programs : a commentary on "the relationship between customer loyalty and customer satisfaction"
Bowen, John T.; Chen McCain, Shiang-Lih - In: International journal of contemporary hospitality management 27 (2015) 3, pp. 415-430
Persistent link: https://www.econbiz.de/10011308462
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The effects of introducing and terminating loyalty programs
Melnyk, Valentyna; Bijmolt, Tammo H. A. - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
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Die Customer-Journey-Analyse in der Touristik : eine Methode zur Steigerung der Werbeeffizienz und Kundenorientierung
Scharna, Andrea - In: Kundenorientierung und Kundenservice in der Touristik : …, (pp. 29-44). 2015
Persistent link: https://www.econbiz.de/10011333514
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Linking service climate to customer loyalty
Wang, Mei-ling - In: The service industries journal 35 (2015) 7/8, pp. 403-414
Persistent link: https://www.econbiz.de/10011337128
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The predictive ability of different customer feedback metrics for retention
Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
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Win the customer : 70 simple rules for sensational service
Martins, Flavio - 2016
Persistent link: https://www.econbiz.de/10011344108