Purpose: This study examines how brand experience affects eWOM by considering brand love and brand loyalty as mediators … structural model. Findings: The finding demonstrates that brand experience, brand love, and brand loyalty have a beneficial … impact on eWOM. Furthermore, brand love and brand loyalty serve as mediators connecting brand experience and eWOM. Research …

is the only variable that directly influences brand loyalty in comparison to satisfaction and emotional brand attachment … emotional attachment and brand love play a mediating role in the process of transitioning from satisfaction to loyalty in a … satisfaction and brand loyalty, is one of the first to develop a conceptual model that examines the role of emotional structures in …