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Corporate heritage communication strategies of iconic Italian brands : a multiple case study
Sacco, Federica; Conz, Elisa - In: Corporate communications : an international journal 28 (2023) 7, pp. 19-43
Persistent link: https://www.econbiz.de/10014493950
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Experiences of brands and national identity
Bulmer, Sandy; Buchanan-Oliver, Margo - In: Australasian marketing journal 18 (2010) 4, pp. 199-205
Persistent link: https://www.econbiz.de/10008738320
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Auditing the identity of regional wine brands : the case of Swiss Merlot Ticino
Zamparini, Alessandra; Lurati, Francesco; Illia, Laura - In: International journal of wine business research : IJWBR 22 (2010) 4, pp. 386-405
Persistent link: https://www.econbiz.de/10008778596
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Behind the scenes of place branding : unraveling the selective nature of regional branding
Messely, Lies; Dessein, Joost; Rogge, Elke - In: Tijdschrift voor economische en sociale geografie : TESG 106 (2015) 3, pp. 291-306
Persistent link: https://www.econbiz.de/10011340336
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Characteristics of strong territorial brands : the case of champagne
Charters, Steve; Spielmann, Nathalie - In: Journal of business research : JBR 67 (2014) 7, pp. 1461-1467
Persistent link: https://www.econbiz.de/10010379304
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The impact of brand experience on downtown success
Beckman, Eric; Kumar, Archana; Kim, Youn-kyung - In: Journal of travel research : a quarterly publication of … 52 (2013) 5, pp. 646-658
Persistent link: https://www.econbiz.de/10009791042
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Architecture and the destination image : something familiar, something new, something virtual, something true
Specht, Jan - In: Branded spaces : experience enactments and entanglements, (pp. 43-61). 2013
Persistent link: https://www.econbiz.de/10010127221
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Place, organization, democracy : three strategies for municipal branding
Wæraas, Arild; Bjørnå, Hilde; Moldenæs, Turid - In: Public management review 17 (2015) 9, pp. 1282-1304
Persistent link: https://www.econbiz.de/10011441083
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How companies from developing and emerging countries can leverage their brand equity in terms of place branding
Herstein, Ram; Berger, Ron; Jaffe, Eugene D. - In: Competitiveness review : an international business … 24 (2014) 4, pp. 293-305
Persistent link: https://www.econbiz.de/10010418182
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Towards a model of the pace brand web
Hanna, Sonya; Rowley, Jennifer - In: Tourism management : research, policies, practice 48 (2015), pp. 100-112
Persistent link: https://www.econbiz.de/10010508433