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A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.; Hack-Polay, Dieu; Grigoriou, Nicholas; … - In: The journal of brand management : an international journal 28 (2021) 5, pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
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Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.; Müller, Céline M. - In: International journal of advertising : the review of … 41 (2022) 1, pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
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Influencer marketing : social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs
Ki, Chung-Wha Chloe; Cuevas, Leslie M.; Chong, Sze Man; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012269061
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Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de; Hudders, Liselot - In: International journal of advertising : the review of … 39 (2020) 1, pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
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Can social media influencer (SMI) power influence consumer brand attitudes? : the mediating role of perceived SMI credibility
Nafees, Lubna; Cook, Christy M.; Nikolov, Atanas; … - In: Digital business 1 (2021) 2, pp. 1-10
influencing consumer attitudes toward the brand. Using rich survey data from 231 U.S. social media users on Instagram the research …
Persistent link: https://www.econbiz.de/10012594512
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Followers' engagement with instagram influencers : the role of influencers' content and engagement strategy
Tafesse, Wondwesen; Wood, Bronwyn P. - In: Journal of retailing and consumer services 58 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012431126
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Keep it #unreal : exploring Instagram users' engagement with virtual influencers in tourism contexts
Xie-Carson, Li; Benckendorff, Pierre; Hughes, Karen - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 6, pp. 1006-1019
Persistent link: https://www.econbiz.de/10014633822
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Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de; Cauberghe, Veroline; Hudders, Liselot - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
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Promoting sustainability on Instagram : how sponsorship disclosures and benefit appeals affect the credibility of sinnfluencers
Schorn, Anna; Vinzenz, Friederike; Wirth, Werner - In: Young consumers : insight and ideas for responsible … 23 (2022) 3, pp. 345-361
Persistent link: https://www.econbiz.de/10013367895
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Effectiveness of Influencer Marketing
Johne, Jane - 2023
Influencers are defined as independent opinion leaders on social media networks who influence the attitudes of their followers through blogs, tweets and the use of other social media. As a result, influencer marketing has become an integral part of brands' marketing strategies. This book has the...
Persistent link: https://www.econbiz.de/10014294760