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Finding a niche in digital plenitude : sport media strategies of smaller European football leagues

Tickell, Samuel; Sobral, Vitor; Meier, Henk Erik - In: European Sport management quarterly : ESMQ 24 (2024) 4, pp. 876-897

Persistent link: https://www.econbiz.de/10015048810

Special issue: Sport pricing

2013

Persistent link: https://www.econbiz.de/10010199655

Sport ticket sales training : perceived effectiveness and impact on ticket sales results

Popp, Nels; Simmons, Jason M.; McEvoy, Chad D. - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 2, pp. 99-109

Persistent link: https://www.econbiz.de/10011716621

Hashmoney: exploring Twitter hashtag use as a secondary ticket market price determinant

O'Hallarn, Brendan; Shapiro, Stephen L.; Pegoraro, Ann - In: International journal of sport management and marketing … 18 (2018) 3, pp. 199-219

Persistent link: https://www.econbiz.de/10011884698

The future of sports ticketing : technologies, data, and new strategies

Yılmaz, Övünç; Easley, Rob F.; Ferguson, Mark - In: Journal of revenue and pricing management 22 (2023) 3, pp. 219-230

Persistent link: https://www.econbiz.de/10014326689

Scoring a touchdown with variable pricing : evidence from a quasi-experiment in the NFL ticket markets

Arslan, Hayri Alper; Tereyağoğlu, Necati; Yılmaz, … - In: Management science : journal of the Institute for … 69 (2023) 8, pp. 4435-4456

Persistent link: https://www.econbiz.de/10014339260

Uncapping Ticket Markets

Harrington, David E. - 2010

The popularity of StubHub, an event ticket secondary market, has led several state legislatures to repeal price ceilings on the resale of event tickets. Some have criticized this repeal, arguing that prices on the secondary market will rise dramatically as a result, to the detriment of...

Persistent link: https://www.econbiz.de/10014190325

The antecedents and consequences of Lovemarks : a study of the attitudes and perceptions of football club fans

Shuv-Ami, Avichai; Papasolomou, Ioanna; Vrontis, Demetris - In: Global business & economics review 20 (2018) 5/6, pp. 612-633

Persistent link: https://www.econbiz.de/10012126543

The impact of cause-related marketing (CRM) in spectator sport

Kim, Ki Tak; Kwak, Dae Hee; Kim, Yu Kyoum - In: Journal of management & organization : journal of … 16 (2010) 4, pp. 515-527

Persistent link: https://www.econbiz.de/10008826449

Patriotism, national athlets and intention to purchase international sports products

Rocha, Claudio M.; Fink, Janet S. - In: International journal of sports marketing & sponsorship 16 (2014/15) 2, pp. 138-152

Persistent link: https://www.econbiz.de/10011289385

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