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The formation of a nation tourism brand of Ukraine
Melnychenko, Svitlana; Bosovska, Myroslava; Okhrimenko, Alla - In: Baltic Journal of Economic Studies 7 (2021) 2, pp. 161-169
Persistent link: https://www.econbiz.de/10012587094
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Theories of experience value & mental health at tourism destinations : senses, personalities, emotions and memories
Buckley, R. C.; Cooper, M. A.; Chauvenet, A.; Zhong, L. S. - In: Journal of destination marketing & management 26 (2022), pp. 1-7
Persistent link: https://www.econbiz.de/10014250784
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Destination brand image and destination brand choice in the context of health crisis : scale development
Majeed, Salman; Zhou, Zhimin; Kim, Woo Gon - In: Tourism and hospitality research : THR 24 (2024) 1, pp. 134-151
Persistent link: https://www.econbiz.de/10014632092
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From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom; Tanchoux, Philippe - In: Brand, Label, and Product Intelligence : Second …, (pp. 223-245). 2022
Persistent link: https://www.econbiz.de/10013338080
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Tourists' purchase intentions : impact of franchise brand awareness
Lin, Yi Hsin; Lin, Feng Jyh; Ryan, Chris - In: The service industries journal 34 (2014) 9/10, pp. 811-827
Persistent link: https://www.econbiz.de/10010391814
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A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb; Chaney, Damien - In: Journal of travel and tourism marketing 41 (2024) 2, pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
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Understanding the creation of destination images through a festival's Twitter conversation
Garay Tamajón, Luis Alfonso; Morales Pérez, Soledad - In: International journal of event and festival management 8 (2017) 1, pp. 39-54
Persistent link: https://www.econbiz.de/10011647979
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Exploring relationships between Mongolian destination brand equity, satisfaction and destination loyalty
Chen, Ching-fu; Myagmarsuren, Odonchimeg - In: Tourism economics : the business and finance of tourism … 16 (2010) 4, pp. 981-994
Persistent link: https://www.econbiz.de/10008779196
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Self-congruity theory : to what extent does it hold in tourism?
Boksberger, Philipp; Dolnicar, Sara; Laesser, Christian; … - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 4, pp. 454-464
Persistent link: https://www.econbiz.de/10009247526
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How customer experience affects the customer-based brand equity for tourism destinations
Yang, Yan; Liu, Xiaoming; Li, Jun - In: Journal of travel and tourism marketing 32 (2015), pp. 97-113
Persistent link: https://www.econbiz.de/10011416156