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Brand management
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9,690
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7,895
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7,805
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5,530
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5,502
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3,154
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3,139
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2,747
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2,726
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2,639
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2,630
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2,202
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2,173
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2,170
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2,046
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2,043
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2,014
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1,285
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1,216
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1,214
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1,203
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957
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Esch, Franz-Rudolf
130
Burmann, Christoph
128
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106
Baumgarth, Carsten
92
Levy, Daniel
89
Ha Nam Khanh, Giao
87
Melewar, T. C.
79
Volle, Pierre
72
Bruhn, Manfred
64
Meffert, Heribert
63
Parguel, Béatrice
63
Huber, Frank
61
Keller, Kevin Lane
59
Desmet, Pierre
55
Phau, Ian
55
Wiedmann, Klaus-Peter
54
Hildebrandt, Lutz
52
Camilleri, Mark Anthony
51
Friedman, Hershey H.
51
Ahlert, Dieter
47
Balmer, John M. T.
47
Rajagopal
47
Darpy, Denis
46
Loureiro, Sandra Maria Correia
46
Pechlaner, Harald
45
De Chernatony, Leslie
44
Tomczak, Torsten
43
Guiot, Denis
41
Ko, Eunju
41
Bang, Nguyen
39
Bergen, Mark
39
Christodoulides, George
39
Schmidt, Holger J.
39
Sethi, Suresh
39
Snir, Avichai
39
Foroudi, Pantea
38
Han, Heesup
38
Kapferer, Jean-Noël
38
Larceneux, Fabrice
38
Merrilees, Bill
38
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Université Paris-Dauphine (Paris IX)
583
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
235
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
186
Springer Fachmedien Wiesbaden
120
Université Paris-Dauphine
104
Keleti Károly Gazdasági Kar, Óbudai Egyetem
36
EconWPA
27
Gesellschaft zur Erforschung des Markenwesens
26
Cátedra Fundación Ramón Areces de Distribución Comercial, Facultad de Economía y Empresa
24
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
24
Sonderforschungsbereich 649: Ökonomisches Risiko, Wirtschaftswissenschaftliche Fakultät
23
National Bureau of Economic Research
22
International Institute of Social and Economic Sciences
21
NET Institute
20
Department of Economics and Business, Universitat Pompeu Fabra
18
HEC Montréal (École des Hautes Études Commerciales)
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Verlag Dr. Kovač
18
Tilburg University, Center for Economic Research
17
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17
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16
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13
Haufe-Lexware GmbH & Co. KG
13
Information Resources Management Association
12
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12
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11
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11
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10
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10
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10
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10
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9
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9
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9
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9
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9
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8
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8
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8
Erich-Schmidt-Verlag
7
NetLibrary, Inc
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Journal of business research : JBR
728
The journal of brand management : an international journal
584
Economics Papers from University Paris Dauphine
563
The journal of product & brand management
403
Journal of retailing and consumer services
351
SpringerLink / Bücher
337
Tourism management : research, policies, practice
298
MPRA Paper
233
Journal of travel and tourism marketing
216
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
184
ERIM Report Series Research in Management
179
International journal of hospitality management
145
Psychology & marketing
135
Annals of Faculty of Economics
132
Ovidius University Annals, Economic Sciences Series
131
European journal of marketing : EJM
130
Marketing intelligence & planning
125
Tourism management perspectives : TMP
125
Journal of Product & Brand Management
122
Asia Pacific journal of marketing and logistics
120
Journal of strategic marketing
117
Journal of marketing communications
112
Amfiteatru Economic Journal
110
Industrial marketing management : the international journal for industrial and high-tech firms
109
Springer eBook Collection
107
Tourism analysis : an interdisciplinary tourism & hospitality journal
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
105
Journal of marketing management : MM
104
Open Access publications from Université Paris-Dauphine
104
Strategic Direction
101
The IUP journal of brand management : IJBRM
95
Journal of fashion marketing and management
89
Cogent business & management
87
Journal of destination marketing & management
87
Innovatives Markenmanagement
86
Journal of marketing
86
Journal of the Academy of Marketing Science
86
Journal of international consumer marketing
85
Amfiteatru economic : an economic and business research periodical
83
International journal of contemporary hospitality management
82
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ECONIS (ZBW)
27,061
RePEc
3,929
EconStor
837
USB Cologne (EcoSocSci)
679
Other ZBW resources
558
USB Cologne (business full texts)
33
OLC EcoSci
23
BASE
21
ArchiDok
1
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Showing
51
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Sort
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date (oldest first)
51
Luxury
brand building in China : eight case studies an deight lessons learned
Heine, Klaus
;
Gutsatz, Michel
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 229-245
Persistent link: https://www.econbiz.de/10011350019
Saved in:
52
Restoring
luxury
corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
53
What women want : creation of a
luxury
brand
Park, Judy
- In:
Business horizons
57
(
2014
)
2
,
pp. 247-257
Persistent link: https://www.econbiz.de/10010358717
Saved in:
54
Access to the
luxury
brand myth in pop-up stores : a netnographic and semiotic analysis
Lassus, Christel de
;
Anido Freire, N.
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 61-68
Persistent link: https://www.econbiz.de/10010233539
Saved in:
55
A semiotic analysis of the extendibility of
luxury
brands
Veg-Sala, Nathalie
;
Roux, Elyette
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 103-113
Persistent link: https://www.econbiz.de/10010384247
Saved in:
56
The Fabergé sydrome
Yeoman, Ian
- In:
Journal of revenue and pricing management
13
(
2014
)
1
,
pp. 61-63
Persistent link: https://www.econbiz.de/10010349020
Saved in:
57
Exclusivity : the future of
luxury
Yeoman, Ian
;
McMahon-Beattie, Una
- In:
Journal of revenue and pricing management
13
(
2014
)
1
,
pp. 12-22
Persistent link: https://www.econbiz.de/10010349046
Saved in:
58
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
59
Beyond rarity: the paths of
luxury
desire : how
luxury
brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
60
Exploring replenishment in the
luxury
fashion Italian firms : evidence from case studies
D'Avolio, Elisa
;
Bandinelli, Romeo
;
Pero, Margherita
; …
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 967-987
Persistent link: https://www.econbiz.de/10011505925
Saved in:
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