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Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.; Tsichla, Eirini; Hatzithomas, Leonidas; … - In: International journal of internet marketing and … 15 (2021) 4, pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
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The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree; Preeda Srinaruewan - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
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Nature and extent of advertisements broadcast on Indian TV : implications for society and media
Vohra, Jyoti; Kaur Ghuman, Mandeep; Soni, Pavleen - In: International journal of Indian culture and business … 22 (2021) 3, pp. 326-349
Persistent link: https://www.econbiz.de/10012511222
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From overt threat to invisible presence : discursive shifts in representations of gender in menstrual product advertising
Campbell, Rachel; Freeman, Olivia; Gannon, Valerie - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 3/4, pp. 216-237
Persistent link: https://www.econbiz.de/10012515245
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The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila; Noel, Hayden - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
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The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes; Koch, Thomas; Viererbl, Benno; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
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Consumer attitudes towards social network advertising : predictors and outcomes
Milakovic, Ivana Kursan; Mihić, Mirela; Boljat, Ivana - In: Market : review for marketing theory and practice 32 (2020), pp. 83-97
Persistent link: https://www.econbiz.de/10012652686
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First-price auctions in online display advertising
Despotakis, Stylianos; Ravi, Ramamoorthi; Sayedi, Amin - In: Journal of marketing research 58 (2021) 5, pp. 888-907
Persistent link: https://www.econbiz.de/10012662060
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Scepticism of food labelling versus food advertising : a replication and extension
Ringold, Debra Jones - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 11/12, pp. 1169-1190
Persistent link: https://www.econbiz.de/10012623864
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(The lack of) fluency and perceptions of decision making
Jain, Gaurav; Shrivastava, Sunaina; Nayakankuppam, Dhananjay - In: Journal of marketing communications 27 (2021) 6, pp. 670-684
Persistent link: https://www.econbiz.de/10012624677