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Sharing is the name of the game : exploring the role of social media communication practices on B2B customer relationships in the life sciences industry

Rose, Susan; Fandel, Diana; Saraeva, Anastasiya; … - In: Industrial marketing management : the international … 93 (2021), pp. 52-62

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Computer-mediated communication across cultures : international interactions in online environments

St. Amant, Kirk (contributor); Kelsey, Sigrid (contributor) - 2012

perspective for international online communication environments / Bolanle A. Olaniran, Natasha Rodriguez and Indi M. Williams -- 5 …: contributions from the field of intercultural communication / Marc Hermeking -- 7. Communicating in the age of Web 2.0: social … / Andrew Mara and Miriam Mara -- 13. Studying online communication features on international and cross-cultural web pages using …

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Online credibility and digital ethos : evaluating computer-mediated communication

Folk, Moe (contributor); Apostel, Shawn (contributor) - 2013

various digital fields, presenting research in the area of computer mediated communication and how it currently affects …

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Between hope and fear : developing social media guidelines

Opgenhaffen, Michaël; Claeys, An-Sofie - In: Employee relations 39 (2017) 2, pp. 130-144

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Social media communication strategies

Floreddu, Paola Barbara; Cabiddu, Francesca - In: The journal of services marketing 30 (2016) 5, pp. 490-503

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Illusions of truth : experimental insights into human and algorithmic detections of fake online reviews

Plotkina, Daria; Munzel, Andreas; Pallud, Jessie - In: Journal of business research : JBR 109 (2020), pp. 511-523

Persistent link: https://www.econbiz.de/10012238112

The effect of social media communication on brand equity through Facebook : evidence from CGV Cinemas, Vietnam

Tran Trung Vinh; Tran Thi Kim Phuong; Vo Thi Quynh Nga; … - In: International journal of electronic customer … 12 (2019) 2, pp. 143-166

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Factors contributing to the helpfulness of online hotel reviews : does manager response play a role?

Kwok, Linchi; Xie, Karen L. - In: International journal of contemporary hospitality management 28 (2016) 10, pp. 2156-2177

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Teach students to communicate a brand story with transmedia storytelling

Cronin, John - In: Journal of research in interactive marketing : … 10 (2016) 2, pp. 86-101

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Does viral communication context increase the harmfulness of controversial taboo advertising?

Sabri, Ouidade - In: Journal of business ethics : JOBE 141 (2017) 2, pp. 235-247

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