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Positioning in the mind versus brand extension : the revision of Ries and Trout
Uggla, Henrik - In: The IUP journal of brand management : IJBRM 12 (2015) 1, pp. 35-44
Persistent link: https://www.econbiz.de/10011300984
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The sins of brand portfolio management
Uggla, Henrik - In: The IUP journal of brand management : IJBRM 10 (2013) 4, pp. 7-15
Persistent link: https://www.econbiz.de/10010233464
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The nature and scope of brand portfolio signals within brand portfolio management
Uggla, Henrik - In: The IUP journal of brand management : IJBRM 10 (2013) 3, pp. 7-16
Persistent link: https://www.econbiz.de/10010203631
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Leveraging luxury brands : prevailing trends and research challenges
Uggla, Henrik - In: The IUP journal of brand management : IJBRM 13 (2016) 1, pp. 34-41
Persistent link: https://www.econbiz.de/10011536298
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Artist as brand portfolio manager : a strategic brand management framing of the artist
Uggla, Henrik - In: The IUP journal of brand management : IJBRM 13 (2016) 2, pp. 24-32
Persistent link: https://www.econbiz.de/10011538379
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Energy versus relevance in a comparative brand equity context : implications for brand portfolio management
Uggla, Henrik - In: The IUP journal of brand management : IJBRM 11 (2014) 4, pp. 29-39
Persistent link: https://www.econbiz.de/10010490356
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Aligning brand portfolio strategy with business strategy
Uggla, Henrik - In: The IUP journal of brand management : IJBRM 12 (2015) 3, pp. 7-17
Persistent link: https://www.econbiz.de/10011411331
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Managing leader and partner brands : the brand association base
Uggla, Henrik - In: Brand culture, (pp. 77-88). 2005
Persistent link: https://www.econbiz.de/10003239261
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Luxury brand architecture challenges
Uggla, Henrik - In: The IUP journal of brand management : IJBRM 14 (2017) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10011750998