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How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin; Khan, Imran; Rahman, Zillur - In: The journal of product & brand management 25 (2016) 7, pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
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Sergio Rossi and its Magic Kingdom : artistic interventions, brand identity renewal, and stakeholder awareness
Paolino, Chiara; Antal, Ariane Berthoin - In: The artification of luxury fashion brands : synergies, …, (pp. 33-61). 2020
Persistent link: https://www.econbiz.de/10012240670
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Restaurant chain's corporate social responsibility messages on social networking sites : the role of social distance
Sung, Kyongsik; Tao, Chen-Wei; Slevitch, Lisa - In: International journal of hospitality management 85 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012241336
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The effects of corporate social responsibility on customer-based brand equity : Spanish hypermarket case
Gutiérrez Rodríguez, Pablo; Cuesta Valiño, Pedro; … - In: Economic research 30 (2017) 1,1, pp. 290-301
Persistent link: https://www.econbiz.de/10012223810
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Assessing the effects of socially responsible strategic partnerships on building brand equity of integrated business structures in Ukraine
Ganushchak-Efimenko, Lyudmila; Shcherbak, Valeriia; … - In: Oeconomia Copernicana 9 (2018) 4, pp. 715-730
Persistent link: https://www.econbiz.de/10012230270
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The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand
Puwirat, W.; Suchart Tripopsakul - In: European research studies 22 (2019) 2, pp. 181-198
Persistent link: https://www.econbiz.de/10012285941
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What drives consumer's responses to brand crisis? : the moderating roles of brand associations and brand-customer relationship strength
Jeon, Jung Ok; Baeck, Sunmee - In: The journal of product & brand management 25 (2016) 6, pp. 550-567
Persistent link: https://www.econbiz.de/10011587842
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Strength of corporate social responsibility as a corporate brand association : general public perspective
Bawa, Anupam; Saha, Anirban - In: Decision 43 (2016) 4, pp. 313-332
Persistent link: https://www.econbiz.de/10011645680
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Signaling corporate social responsibility : third-party certification versus brands
Etile, Fabrice; Teyssier, Sabrina - In: The Scandinavian journal of economics 118 (2016) 3, pp. 397-432
Persistent link: https://www.econbiz.de/10011665473
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A strategic approach to CSR communication : examining the impact of brand familiarity on consumer responses
Türkel, Selin; Uzunoğlu, Ebru; Kaplan, Melike Demirbağ; … - In: Corporate social responsibility and environmental management 23 (2016) 4, pp. 228-242
Persistent link: https://www.econbiz.de/10011600308