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Female sports celebrities targeting female teenagers : a content analysis of magazine advertising
James, Melissa St. - In: Journal of business & economics research 8 (2010) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003946759
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Sales effects of attention to feature advertisements : a Bayesian mediation analysis
Zhang, Jie; Wedel, Michel; Pieters, Rik - In: Journal of marketing research : JMR 46 (2009) 5, pp. 669-681
Persistent link: https://www.econbiz.de/10003896359
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Attitudes toward use of advertising and various media practices by physicians
Freeman, Gordon L.; Moser, H. R. - In: Journal of promotion management : JPM 15 (2009) 3, pp. 400-417
Persistent link: https://www.econbiz.de/10003903773
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The relative effectiveness of celebrity endorsement for print advertisement
Roozen, Irene T. M.; Claeys, Christel - In: Review of business and economics 55 (2010) 1, pp. 76-89
Persistent link: https://www.econbiz.de/10003974500
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Negotiating subcultural authenticity through interpretation of mainstream advertising
Mikkonen, Ilona - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 303-326
Persistent link: https://www.econbiz.de/10003978127
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Media placement versus advertising execution
Malthouse, Edward C.; Calder, Bobby J. - In: Cutting edge international research, (pp. 333-345). 2010
Persistent link: https://www.econbiz.de/10003985213
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An empirical study on code mixing in print advertisements in Hong Kong
Leung, Chi-hong - In: Asian journal of marketing : the official journal of … 4 (2010) 2, pp. 49-61
Persistent link: https://www.econbiz.de/10003985796
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"There's no better way to fly" : die Wirkung englischer Slogans in der Deutschschweizer Anzeigenwerbung
Kellerhals, Ursina - 2008
Persistent link: https://www.econbiz.de/10008747325
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The information processing of adverisements by urban young men of India
Chattopadhyay, Tuhin - In: Global business review 11 (2010) 3, pp. 449-462
Persistent link: https://www.econbiz.de/10008749788
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Gender differences in responses to written touch references in hospitality print advertisements
Magnini, Vincent P.; Gaskins, John N. - In: Tourism analysis : an interdisciplinary tourism & … 15 (2010) 3, pp. 331-343
Persistent link: https://www.econbiz.de/10008749975