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Impact of discretionary expenditures on profitability during recession : evidence from manufacturing sector in India

Sujit, K. S.; Kumar, B. Rajesh - In: Theoretical economics letters 6 (2016) 3, pp. 376-387

Persistent link: https://www.econbiz.de/10011546573

The Differential Effects of New Privacy Protections on Publisher and Advertiser Profitability

Sharma, Priyanka - 2020

restrictions that hamper networks' ability to deliver revenues lead to the highest percentage profit declines for small publishers …

Persistent link: https://www.econbiz.de/10012846094

Advertising effectiveness : the moderating effect of firm strategy

McAlister, Leigh; Srinivasan, Raji; Jindal, Niket; … - In: Journal of marketing research : JMR 53 (2016) 2, pp. 207-224

Persistent link: https://www.econbiz.de/10011485280

Determinants of sales profitability for Polish agricultural distributors

Korneta, Piotr - In: International journal of management and economics 55 (2019) 1, pp. 40-51

sales margins. Additionally, the study confirmed the influence of the following selected external profitability determinants … in attaining required profitability. The objective of this paper is to identify the profitability determinants for Polish … agricultural distributors in a recent period, i.e., 2006-2016. The potential determinants of profitability identified during the …

Persistent link: https://www.econbiz.de/10012116052

Competitive pressure and profitability of newspaper publishing in 12 European countries

Björkroth, Tom; Grönlund, Mikko - In: Journal of media business studies 15 (2018) 4, pp. 254-277

Persistent link: https://www.econbiz.de/10012051041

Position effects in search advertising and their moderators : a regression discontinuity approach

Narayanan, Sridhar; Kalyanam, Kirthi - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 388-407

Persistent link: https://www.econbiz.de/10011291344

Cyclical effects of advertising on hotel sales, risk and return

Chen, Ming-Hsiang - In: International journal of hospitality management 46 (2015), pp. 169-179

Persistent link: https://www.econbiz.de/10011301974

Is advertising an underappreciated driver of sales growth in B2B markets? : theoretical perspectives and empirical evidence

Guenther, Miriam; Guenther, Peter - In: Industrial marketing management : the international … 87 (2020), pp. 76-89

Persistent link: https://www.econbiz.de/10012285136

Differential effect of advertising frequency on sales turnover and ads to sales ratio

Ngwakwe, Collins C. - In: Copernican Journal of Finance & Accounting : CJF&A 13 (2024) 1, pp. 27-42

Persistent link: https://www.econbiz.de/10014633040

Competitive advertising on brand search : traffic stealing and click quality

Simonov, Andrey; Hill, Shawndra - In: Marketing science : the marketing journal of the … 40 (2021) 5, pp. 923-945

Persistent link: https://www.econbiz.de/10012668065

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