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Customer engagement conceptual...
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Beziehungsmarketing
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Bolton, Ruth N.
86
Tarasi, Crina O.
12
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9
Shankar, Venkatesh
8
Gustafsson, Anders
7
Walker, Beth A.
6
Bramlett, Matthew D.
5
Mende, Martin
5
Hutt, Michael D.
4
Parasuraman, A.
4
Smith, Amy K.
4
Verhoef, Peter C.
4
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4
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3
Chapman, Randall G.
3
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3
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3
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3
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3
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3
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2
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2
Hollebeek, Linda D.
2
Hutt, Michael
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Rosa, José Antonio
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2
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Journal of marketing
8
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6
MSI reports : working paper series
6
Marketing Science
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
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4
Journal of the Academy of Marketing Science
4
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4
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3
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3
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2
Retailing in the 21st century : current and future trends
2
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1
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1
Fundamentals of marketing research ; Vol. 3
1
Handbook of relationship marketing
1
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1
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Journal of Historical Research in Marketing
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1
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1
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1
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1
Journal of macromarketing
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Marketing strategy collection
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Marketing-mix strategies - product strategy and promotion strategy
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The European retail digest : the authoritative guide to trends and developments in retailing across Europe
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ECONIS (ZBW)
48
OLC EcoSci
24
RePEc
9
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5
BASE
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1
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1
Pretesting questionnaires : content analyses of respondents' concurrent verbal protocols
Bolton, Ruth N.
-
2007
Persistent link: https://www.econbiz.de/10003540275
Saved in:
2
To JM on its 75th anniversary
Bolton, Ruth N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 129-131
Persistent link: https://www.econbiz.de/10009270896
Saved in:
3
Customer engagement : opportunities and challenges for organizations
Bolton, Ruth N.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 272-274
Persistent link: https://www.econbiz.de/10009383389
Saved in:
4
Sales response modeling : gains in efficiency from system estimation
Bolton, Ruth N.
- In:
Journal of business research : JBR
18
(
1989
)
2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10001066535
Saved in:
5
The relationship between market characteristics and promotional price elasticities
Bolton, Ruth N.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
2
,
pp. 153-169
Persistent link: https://www.econbiz.de/10001090750
Saved in:
6
The convergence of sustainability and marketing : transforming marketing to respond to a new world
Bolton, Ruth N.
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
2
,
pp. 107-112
Persistent link: https://www.econbiz.de/10013256363
Saved in:
7
Customer satisfaction
Bolton, Ruth N.
- In:
The Routledge companion to strategic marketing
,
(pp. 91-106)
.
2021
Persistent link: https://www.econbiz.de/10012498435
Saved in:
8
The long view on the responsibilities of business and marketers
Bolton, Ruth N.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 332-335
Persistent link: https://www.econbiz.de/10012264023
Saved in:
9
Responsible research in retailing : is your research really useful? : commentary
Bolton, Ruth N.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 3-8
Persistent link: https://www.econbiz.de/10012129999
Saved in:
10
Ruth N. Bolton : Autobiographical reflections
Bolton, Ruth N.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 244-263
Persistent link: https://www.econbiz.de/10011798324
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