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Examining drivers and outcomes of social media brand engagement
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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Customer engagement and marketing practice
Kumar, V. - In: Handbook of research on customer engagement, (pp. 4-19). 2019
Persistent link: https://www.econbiz.de/10013163341
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Boosting customer engagement through gamification : a customer engagement marketing approach
Streukens, Sandra; Riel, Allard C. R. van; Novikova, Daria - In: Handbook of research on customer engagement, (pp. 35-54). 2019
Persistent link: https://www.econbiz.de/10013163346
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Customer engagement: the role of gamification
Hammedi, Wafa; Leclercq, Thomas; Poncin, Ingrid - In: Handbook of research on customer engagement, (pp. 164-185). 2019
Persistent link: https://www.econbiz.de/10013163367
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Review of engagement drivers for an instrument to measure customer engagement marketing strategy
Vivek, Shiri; Kazanis, Cynthia; Jain, Ingita - In: Handbook of research on customer engagement, (pp. 271-290). 2019
Persistent link: https://www.econbiz.de/10013163389
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Temporality of customer engagement in service innovation : a theoretical model
Karahasanović, Amela; Hollebeek, Linda D.; Chasanidou, … - In: Handbook of research on customer engagement, (pp. 376-390). 2019
Persistent link: https://www.econbiz.de/10013163397
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The impact of customer engagement behaviors and majority/minority information on the use of online reviews
Baker, Thomas L.; Fombelle, Paul; Voorhees, Clay; Hall, … - In: Handbook of research on customer engagement, (pp. 402-422). 2019
Persistent link: https://www.econbiz.de/10013163399
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Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: The journal of product & brand management 31 (2022) 2, pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
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Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.; Sharma, Tripti Ghosh; Pandey, Ritesh; … - In: The journal of product & brand management 31 (2022) 2, pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
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Reference effects and customer engagement in a museum visit
Siu, Noel Yee-Man; Zhang, Tracy Junfeng; Kwan, Ho Yan - In: International journal of contemporary hospitality management 34 (2022) 2, pp. 482-508
Persistent link: https://www.econbiz.de/10013164473