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Social media engagement : a construct of positively and negatively valenced engagement behaviours
Dolan, Rebecca; Conduit, Jodie; Fahy, John - In: Customer engagement : contemporary issues and challenges, (pp. 102-123). 2016
Persistent link: https://www.econbiz.de/10011430600
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Consumer participation in the design and realization stages of production : how self-production shapes consumer evaluations and relationships to products
Atakan, S. Sinem; Bagozzi, Richard P.; Yoon, Carolyn - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 395-408
Persistent link: https://www.econbiz.de/10011280168
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The transformation of value and evolution of customer experience : an exploration of the typologies, facets and significance
Tandon, Anushree; Tripathi, Vibhuti; Gupta, Ashish - In: International journal of Indian culture and business … 8 (2014) 4, pp. 425-441
Persistent link: https://www.econbiz.de/10011282823
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Customer engagement behaviour in online social networks : the Facebook perspective
Bitter, Sofie; Grabner-Kräuter, Sonja; Breitenecker, … - In: International journal of networking and virtual … 14 (2014) 1/2, pp. 197-220
Persistent link: https://www.econbiz.de/10011282837
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Role of service characteristics in determining the degree of customer involvement : a typology
Chakraborty, Subhajit; Kaynak, Hale - In: International journal of services and standards 9 (2014) 1, pp. 3-18
Persistent link: https://www.econbiz.de/10011283344
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Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa; Li, Stella Yiyan; Zhu, John Jianjun - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
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Customer participation and citizenship behavior effects on turnover intention
Revilla Camacho, Maria Angeles; Vega Vázquez, Manuela; … - In: Journal of business research : JBR 68 (2015) 7, pp. 1607-1611
Persistent link: https://www.econbiz.de/10011298891
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Organizational strategies for filling the customer can-do/must-do gap
Ford, Robert C.; McColl-Kennedy, Janet R. - In: Business horizons 58 (2015) 4, pp. 459-468
Persistent link: https://www.econbiz.de/10011300878
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Mass customization for financial services : an empirical study of adoption and usage behavior
Koch, Stefan; Inanc, Duygu - In: The journal of services marketing 29 (2015) 3, pp. 235-243
Persistent link: https://www.econbiz.de/10011308996
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Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana; Gabbott, Mark; Naumann, Kay - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 774-806
Persistent link: https://www.econbiz.de/10011309054