Marketing: Reality or Oxymoron -- 4. Building Brand Authenticity: The Managerial Perspective -- 5. Authenticity: Is It Really … relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology …, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism …

loyal. This study represents an important contribution to research on Brand Attachment in marketing and strategic management … in the automotive sector, particularly in the Portuguese market, and supports the definition of the best marketing …

This textbook discusses luxury marketing management, considering the broader range of decisions related to the … applying the service-dominant logic to luxury management in relation to the other 4 Ps in marketing decisions (People, Process … luxury and the effect upon the practice of luxury marketing today, concluding with an overview of the contemporary luxury …