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Promotional marketing or word-of-mouth? : evidence from online restaurant reviews

Lu, Xianghua; Ba, Sulin; Huang, Lihua; Feng, Yue - In: Information systems research : ISR 24 (2013) 3, pp. 596-612

Persistent link: https://www.econbiz.de/10010128867

Shin, Dongwook; Vaccari, Stefano; Zeevi, Assaf - In: Management science : journal of the Institute for … 69 (2023) 2, pp. 824-845

Persistent link: https://www.econbiz.de/10014294230

Seize the day : how online retailers should respond to positive reviews

Wu, Jintao; Wu, Tong; Schlegelmilch, Bodo B. - In: Journal of interactive marketing : a quarterly … 52 (2020), pp. 52-60

Persistent link: https://www.econbiz.de/10012432763

Kocas, Cenk; Akkan, Can - In: International journal of electronic commerce : IJEC 20 (2015/2016) 3, pp. 384-407

Persistent link: https://www.econbiz.de/10011497353

Contrasting user generated videos versus brand generated videos in ecommerce

Diwanji, Vaibhav S.; Cortese, Juliann - In: Journal of retailing and consumer services 54 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012238336

Loyalty programs in e-commerce and their perception by the young adult internet population

Tahal, Radek - In: Central European business review : CEBR 3 (2014) 2, pp. 7-13

Persistent link: https://www.econbiz.de/10010408384

Price discrimination in online retail

Hindermann, Christoph M. - 2018

Although newspapers and online blogs provide a variety of anecdotal evidence for price discrimination, they are mostly not based on a scientific and systematic approach. This survey gives a short overview of scientific price discrimination studies in online retail. At first, it contains a short...

Persistent link: https://www.econbiz.de/10011891382

Coupons or free shipping? : effects of price promotion strategies on online review ratings

Wu, Ji; Zhao, Haichuan; Chen, Haipeng - In: Information systems research : ISR 32 (2021) 2, pp. 633-652

Persistent link: https://www.econbiz.de/10012599910

Perceived price and trustworthiness of online reviews : different levels of promotion and customer type

Pan, Huifeng; Liu, Zhiqiang; Ha, Hong Youl - In: International journal of contemporary hospitality management 34 (2022) 10, pp. 3834-3854

Persistent link: https://www.econbiz.de/10013413105

Does online retail coupons and memberships create favourable psychological disposition?

Balakrishnan, Janarthanan; Foroudi, Pantea; Dwivedi, … - In: Journal of business research : JBR 116 (2020), pp. 229-244

Persistent link: https://www.econbiz.de/10012257593

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