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A longitudinal study of B2B cu...
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B-to-B-Marketing
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conceptual-paper
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Mora Cortez, Roberto
22
Johnston, Wesley J.
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Cabanelas, Pablo
2
Charterina, Jon
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Farías, Pablo
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Freytag, Per V.
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Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of Business & Industrial Marketing
6
Journal of business research : JBR
5
The journal of business & industrial marketing
2
International business review : the official journal of the European International Business Academy
1
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ECONIS (ZBW)
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Societal spillovers of TV advertising : social distancing during a public health crisis
Ghosh Dastidar, Ayan
;
Sunder, Sarang
;
Shah, Denish
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 337-358
Persistent link: https://www.econbiz.de/10014245095
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2
Driving participation and investment in B2B trade shows : the organizer view
Mora Cortez, Roberto
;
Johnston, Wesley J.
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1092-1105
Persistent link: https://www.econbiz.de/10013169501
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3
Utilizing text-mining to explore consumer happiness within tourism destinations
Garner, Benjamin
;
Thornton, Corliss
;
Pawluk, Anita Luo
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1366-1377
Persistent link: https://www.econbiz.de/10013194376
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4
B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
Saved in:
5
The Coronavirus crisis in B2B settings : crisis uniqueness and managerial implications based on social exchange theory
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 125-135
Persistent link: https://www.econbiz.de/10012285342
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6
Revisiting the theory of business-to-business advertising
Mora Cortez, Roberto
;
Gilliland, David I.
;
Johnston, …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 642-656
Persistent link: https://www.econbiz.de/10012291405
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7
Needed B2B marketing capabilities : insights from the USA and emerging Latin America
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
International business review : the official journal of …
27
(
2018
)
3
,
pp. 594-609
Persistent link: https://www.econbiz.de/10011856690
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8
Business-to-business digitalization, artificial intelligence, and social action
Johnston, Wesley J.
;
Mora Cortez, Roberto
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-5
Persistent link: https://www.econbiz.de/10014547414
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9
Prioritizing B2B marketing capabilities : crossvergence in advanced and emerging economies
Mora Cortez, Roberto
;
Hidalgo, Pedro
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 422-438
Persistent link: https://www.econbiz.de/10013494028
Saved in:
10
Restoring ecosystem brands : the role of sustainability-led innovation
Mora Cortez, Roberto
;
Freytag, Per V.
;
Ingstrup, Mads Bruun
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 79-93
Persistent link: https://www.econbiz.de/10013494037
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