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Impact of Facebook marketing on Lebanese athletes' decision-making process

Daou, Lindos; Sarkis, Nada; Nader, Youssef - In: International journal of sport management and marketing … 18 (2018) 5, pp. 402-416

Persistent link: https://www.econbiz.de/10011989452

Drivers of brand image improvement in sports-event sponsorship

Grohs, Reinhard - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 391-420

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Can sports sponsorship affect consumers' motivation for sports consumption?

Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan W. - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 893-922

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The effect of perceived motivation of sports sponsorship : evidence from basketball fans

Koronios, Konstantinos; Psiloutsikou, Marina; … - In: International journal of business and economic sciences … 9 (2016) 2, pp. 33-45

Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more … involved in the sports club and in basketball in general. As a result, the overall accuracy of the identified sponsors may have … that the results came from only one type of sport and also from sport fans of a specific club, makes their generalization …

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Spectator demand for the sport of kings

Buraimo, Babatunde; Coster, Neil; Forrest, David - In: Applied economics 53 (2021) 51, pp. 5883-5897

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Cut from the same cloth : an examination of attachment to college football coaches

Mudrick, Michael; Fink, Janet - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 1, pp. 76-85

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Female season ticket holders : how their satisfaction is derived differently from males

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Sport consumption patterns in the Eastern Cape : cricket spectators as sporting univores or omnivores

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Sponsorship-linked marketing : sport consumers' attitudes and behaviors

Koronios, Konstantinos; Ntasis, Lazaros; Dimitropoulos, … - In: International journal of innovation and technology … 19 (2022) 5, pp. 1-22

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Sports services : motivations and attitudes in the practice of physical activity and sports in Spain and Colombia

Sánchez-Torres, Javier A.; Arroyo-Cañada, Francisco-Javier - In: International journal of sport management and marketing … 23 (2023) 1/2, pp. 1-20

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