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Research handbook on brand co-...
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Bruhn, Manfred
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33
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30
Fournier, Susan
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29
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19
Ko, Eunju
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Reichwald, Ralf
19
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18
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18
Hruschka, Harald
18
Loureiro, Sandra Maria Correia
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Melewar, T. C.
18
Wiedmann, Klaus-Peter
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Conduit, Jodie
17
Ind, Nicholas
17
Romaniuk, Jenni
17
Ahlert, Dieter
16
Bang, Nguyen
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Bauer, Hans H.
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Bronnenberg, Bart J.
16
Edvardsson, Bo
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Springer Fachmedien Wiesbaden
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Gesellschaft zur Erforschung des Markenwesens
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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IGI Global
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NetLibrary, Inc
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ToKnowPress
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Journal of business research : JBR
433
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61
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Asia Pacific journal of marketing and logistics
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Journal of the Academy of Marketing Science
55
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The journal of services marketing
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Technological forecasting & social change : an international journal
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Marketing letters : a journal of research in marketing
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International journal of innovation management
46
Business horizons
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
European journal of marketing
44
Journal of marketing communications
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The journal of consumer marketing
44
Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of business & industrial marketing
43
The service industries journal
42
Journal of fashion marketing and management
41
Marketing theory
40
Journal of retailing
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Research policy : policy, management and economic studies of science, technology and innovation
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Journal of international consumer marketing
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ECONIS (ZBW)
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RePEc
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USB Cologne (EcoSocSci)
242
Other ZBW resources
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EconStor
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BASE
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OLC EcoSci
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4
ArchiDok
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Showing
1
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10
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14,273
Sort
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date (oldest first)
1
Brand
familiarity and product knowledge in customization
Loginova, Oksana
- In:
International journal of economic theory
6
(
2010
)
3
,
pp. 297-309
Persistent link: https://www.econbiz.de/10008652105
Saved in:
2
Empowering brands with customer integration, classification, benefits and success factors
Sesselmann, Jörg
-
2016
Persistent link: https://www.econbiz.de/10011396609
Saved in:
3
Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of
brand
meaning
Shao, Wei
;
Jones, Richard Gyrd
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 414-443
Persistent link: https://www.econbiz.de/10011298759
Saved in:
4
Fuzzy promises : explicative definitions of
brand
promise delivery
Anker, Thomas Boysen
;
Kappel, Klemens
;
Eadie, Douglas
; …
- In:
Marketing theory
12
(
2012
)
3
,
pp. 267-287
Persistent link: https://www.econbiz.de/10009658908
Saved in:
5
Effects of co-creation claim on consumer
brand
perceptions and behavioural intentions
Van Dijk, Joyce
;
Antonides, Gerrit
;
Schillewaert, Niels
- In:
International journal of consumer studies
38
(
2014
)
1
,
pp. 110-118
Persistent link: https://www.econbiz.de/10010242777
Saved in:
6
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
7
Influences of customer participation and customer
brand
engagement on
brand
loyalty
Solem, Birgit Andrine Apenes
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 332-342
Persistent link: https://www.econbiz.de/10011553708
Saved in:
8
An integrated model of customer-
brand
engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
9
The psychological mechanism of
brand
co-creation engagement
Hsieh, Sara H.
;
Chang, Aihwa
- In:
Journal of interactive marketing : a quarterly …
33
(
2016
),
pp. 13-26
Persistent link: https://www.econbiz.de/10011482775
Saved in:
10
Antecedents of consumer
brand
engagement and
brand
loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
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