Narrow search
Showing 41 - 50 of 137,696
Cover Image
Professional athlete responses to new product development : a dialectic
Fujak, Hunter; Ewing, Michael; Newton, Joshua; … - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1666-1687
Persistent link: https://www.econbiz.de/10014443779
Cover Image
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira; Ko, Yong Jae - In: Journal of sport management : the official journal of … 33 (2019) 6, pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Cover Image
The effect of sport video gaming on sport brand attitude, attitude strength, and the attitude-behavior relationship
Kim, Yongjae; Ross, Stephen - In: Journal of sport management : the official journal of … 29 (2015) 6, pp. 657-671
Persistent link: https://www.econbiz.de/10011421910
Cover Image
How do brand personality, identification, and relationship length drive loyalty in sports?
Karjaluoto, Heikki; Munnukka, Juha; Salmi, Milja - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 50-71
Persistent link: https://www.econbiz.de/10011421927
Cover Image
An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga
Thomas, Robert James; Röseler, Frank - In: Journal of customer behaviour 12 (2013) 2/3, pp. 159-176
Persistent link: https://www.econbiz.de/10010233753
Cover Image
How can country-of-origin image be leveraged to create global sporting goods brands?
Gerke, Anna; Chanavat, Nicolas; Benson-Rea, Maureen - In: Sport management review 17 (2014) 2, pp. 174-189
Persistent link: https://www.econbiz.de/10010382560
Cover Image
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 67 (2014) 5, pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Cover Image
Consumer responses to on-site Olympic sponsorship activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation
Kim, Ari; Kaplanidou, Kyriaki - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 279-300
Persistent link: https://www.econbiz.de/10011503705
Cover Image
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry; Heere, Bob; Clopton, Aaron - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 2, pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Cover Image
Five dimensions of brand personality traits in sport
Kang, Chanho; Bennett, Gregg; Welty Peachey, Jon - In: Sport management review 19 (2016) 4, pp. 441-453
Persistent link: https://www.econbiz.de/10011566682