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Hedonic contamination of entertainment : how exposure to advertising in movies and television taints subsequent entertainment experiences
Russell, Cristel Antonia; Russell, Dale W.; Morales, … - In: Journal of advertising research 57 (2017) 1, pp. 38-52
Persistent link: https://www.econbiz.de/10011707660
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Let us entertain you : eine empirische Analyse der Erfolgsfaktoren für Branded Entertainment
Huber, Frank; Vogel, Johannes; Lennartz, Wolfgang - 2008
Persistent link: https://www.econbiz.de/10003747597
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Does "passing the courvoisier" always pay off? : positive and negative evaluative conditioning effects of brand placements in music videos
Schemer, Christian; Matthes, Jörg; Wirth, Werner; … - In: Psychology & marketing 25 (2008) 10, pp. 923-943
Persistent link: https://www.econbiz.de/10003768739
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How media factors affect audience responses to brand placement
Reijmersdal, Eva A. van; Smit, Edith; Neijens, Peter - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 279-301
Persistent link: https://www.econbiz.de/10003978117
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How the media is a significant promotional tool to deliver marketing messages to audiences?
Cho, Yoon C.; Agrusa, Jerome - In: International business and economics research journal 6 (2007) 10, pp. 61-74
Persistent link: https://www.econbiz.de/10003671438
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The importance of the social context on the impact of product placements
Noguti, Valeria; Russell, Cristel Antonia - In: The changing roles of advertising : [extended versions …, (pp. 115-130). 2013
Persistent link: https://www.econbiz.de/10009773045
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PP for "product placement" or "puzzled public"? : the effectiveness of symbols as warnings of product placement and the moderating role of brand recall
Tessitore, Tina; Geuens, Maggie - In: International journal of advertising : the quarterly … 32 (2013) 3, pp. 419-442
Persistent link: https://www.econbiz.de/10009789456
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Are products more real on reality shows? : an exploratory study of product placement in reality television programming
Kowalczyk, Christine M.; Stafford, Marla Royne - In: Journal of current issues and research in advertising : … 33 (2012) 2, pp. 248-266
Persistent link: https://www.econbiz.de/10009671475
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When James Bond shows off his Omega : does product placement affect its media host?
Marchand, André; Hennig-Thurau, Thorsten; Best, Sabine - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1666-1685
Persistent link: https://www.econbiz.de/10011409536
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Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria; Russell, Cristel Antonia - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 46-62
Persistent link: https://www.econbiz.de/10010344090