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Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju; Phau, Ian; Aiello, Gaetano - In: Journal of business research : JBR 69 (2016) 12, pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
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Linking pop-up brand stores to brand experience and word of mouth : the case of luxury retail
Klein, Jan F.; Falk, Tomas; Esch, Franz-Rudolf; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5761-5767
Persistent link: https://www.econbiz.de/10011597493
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Customer emotions and their triggers in luxury retail : understanding the effects of customer emotions before and after entering a luxury shop
Kim, Sooyun; Park, Geebum; Lee, Yeonjoo; Choi, Sunmee - In: Journal of business research : JBR 69 (2016) 12, pp. 5809-5818
Persistent link: https://www.econbiz.de/10011597515
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Judging by the wristwatch : salespersons' responses to status signals and stereotypes of luxury clients
Cervellon, Marie-Cécile; Poujol, Juliet F.; Tanner, John F. - In: Journal of retailing and consumer services 51 (2019), pp. 191-201
Persistent link: https://www.econbiz.de/10012115082
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Navigating contradictory logics in the field of luxury retailing
Welté, Jean-Baptiste; Cayla, Julien; Fischer, Eileen - In: Journal of retailing 98 (2022) 3, pp. 510-526
Persistent link: https://www.econbiz.de/10013426743
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Conspicuous and inconspicuous consumption of luxury goods in a digital world : insights, implications, and future research directions
Pangarkar, Aniruddha; Shukla, Paurav - In: International journal of advertising : the review of … 42 (2023) 7, pp. 1226-1238
Persistent link: https://www.econbiz.de/10014338604
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Seeking attention : an eye tracking study of in-store merchandise displays
Huddleston, Patricia; Behe, Bridget K.; Minahan, Stella; … - In: International journal of retail & distribution management 43 (2015) 6, pp. 561-574
Persistent link: https://www.econbiz.de/10011388065
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Customer commitment to luxury brands : antecedents and consequences
Shukla, Paurav; Banerjee, Madhumita; Singh, Jaywant - In: Journal of business research : JBR 69 (2016) 1, pp. 323-331
Persistent link: https://www.econbiz.de/10011417731
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What matters most to ultra-high-net-worth individuals? : exploring the UHNWI luxury customer experience (ULCX)
Klaus, Philipp - In: The journal of product & brand management 31 (2022) 3, pp. 368-376
Persistent link: https://www.econbiz.de/10013164342
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Can't help falling in love? : how brand luxury generates positive consumer affect in social media
Mandler, Timo; Johnen, Marius; Gräve, Jan-Frederik - In: Journal of business research : JBR 120 (2020), pp. 330-342
Persistent link: https://www.econbiz.de/10012417135