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Perspectives : measure proliferation in advertising research : are standard measures the solution?
Bergkvist, Lars - In: International journal of advertising : the review of … 40 (2021) 2, pp. 311-323
Persistent link: https://www.econbiz.de/10012498551
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Perspectives : four steps toward more valid and comparable self-report measures in advertising research
Bergkvist, Lars; Langner, Tobias - In: International journal of advertising : the review of … 39 (2020) 5, pp. 738-755
Persistent link: https://www.econbiz.de/10012260255
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A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.; Zettelmeyer, Florian; Bhargava, Neha; … - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
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Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India
Jain, Varsha; Merchant, Altaf; Roy, Subhadip; Ford, John B. - In: Journal of business research : JBR 99 (2019), pp. 140-156
Persistent link: https://www.econbiz.de/10012023587
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Single versus multiple measurement of attitudes : a meta-analysis of advertising studies validates the single-item measure approach
Ang, Lawrence; Eisend, Martin - In: Journal of advertising research 58 (2018) 2, pp. 218-227
Persistent link: https://www.econbiz.de/10011884999
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Are you using the right mobile advertising metrics? : how relevant mobile measures change the cross-platform advertising equation
Fulgoni, Gian M.; Lipsman, Andrew - In: Journal of advertising research 57 (2017) 3, pp. 245-249
Persistent link: https://www.econbiz.de/10011756335
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Measuring media channel performance : a proposed alternative to the "last-in wins" methodology
Robertshaw, Gary S. - In: Journal of marketing analytics : JMA 5 (2017) 3/4, pp. 121-130
Persistent link: https://www.econbiz.de/10011855271
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Measuring marketing success : estimating the effect of social media and TV advertising on brand attention
Guhl, Daniel; Winkler von Mohrenfels, Hannah; Abshagen, … - In: Marketing : ZFP ; journal of research and management 38 (2016) 1, pp. 44-54
Persistent link: https://www.econbiz.de/10011566842
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A comparative analysis of self-report and psychophysiological measures of emotion in the context of tourism advertising
Li, Shanshi; Walters, Gabby; Packer, Jan; Scott, Noel - In: Journal of travel research : a quarterly publication of … 57 (2018) 8, pp. 1078-1092
Persistent link: https://www.econbiz.de/10011938070
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Measures of aesthetic dimensions and reactions in advertising
Zarzosa, Jennifer; Huhmann, Bruce A. - In: International journal of advertising : the review of … 38 (2019) 2, pp. 258-275
Persistent link: https://www.econbiz.de/10012200233