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The impact of the social protest on brand commitment
Shuv-Ami, Avichai - In: Journal of enterprising communities : people and places … 10 (2016) 3, pp. 249-261
Persistent link: https://www.econbiz.de/10011540093
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A strategy for the development of the private country club : focusing on brand prestige
Hwang, Jinsoo; Han, Heesup; Choo, Seung-woo - In: International journal of contemporary hospitality management 27 (2015) 8, pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
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Brand and product attachment in an industrial context : the effects on brand loyalty
Pedeliento, Giuseppe; Andreini, Daniela; Bergamschi, Mara; … - In: Industrial marketing management : the international … 53 (2016), pp. 194-206
Persistent link: https://www.econbiz.de/10011448281
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The effects of brand attachment on behavioral loyalty in the luxury restaurant sector
Ammari, Nedra Bahri; Van Niekerk, Mathilda; Ben Khelil, … - In: International journal of contemporary hospitality management 28 (2016) 3, pp. 559-585
Persistent link: https://www.econbiz.de/10011578149
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How well do consumer-brand relationships drive customer brand loyalty? : generalizations from a meta-analysis of brand relationship elasticities
Khamitov, Mansur; Wang, Xin; Thomson, Matthew - In: Journal of consumer research : JCR ; an … 46 (2019) 3, pp. 435-459
Persistent link: https://www.econbiz.de/10012120587
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Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler; Tran, Trang P.; Taylor, Erik C. - In: Journal of retailing and consumer services 47 (2019), pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
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What happens after product rebranding : understanding the interrelational effect of brand attachment, brand distinctiveness and consumer attitudes on brand loyalty
Mensah, Isaac; Brew, Yaw - In: African journal of economic and management studies 15 (2024) 3, pp. 366-379
Persistent link: https://www.econbiz.de/10015064567
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The influence of brand experience on satisfaction, uncertainty and brand loyalty : a focus on the golf club industry
Chung, Mi Ryoung; Welty Peachey, Jon - In: Sport, Business and Management : an international … 12 (2022) 2, pp. 154-170
Persistent link: https://www.econbiz.de/10013274348
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The impacts of brand experiences on brand loyalty : mediators of brand love and trust
Huang, Chao-Chin - In: Management decision : MD 55 (2017) 5, pp. 915-934
Persistent link: https://www.econbiz.de/10011673037
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Are brand experience and brand loyalty different in product and service brands?
Ramakrishnan, Ruchika; Vohra, Anupama - In: Business analyst : a refereed journal of Shri Ram … 38 (2017/2018) 2, pp. 91-101
Persistent link: https://www.econbiz.de/10012213026