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The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin; He, Xinming - In: The journal of brand management : an international journal 22 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
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Corporate heritage brands in China : consumer engagement with China's most celebrated corporate heritage brand - Tong Ren Tang: 同仁堂
Balmer, John M. T.; Chen, Weifeng - In: The journal of brand management : an international journal 22 (2015) 3, pp. 194-210
Persistent link: https://www.econbiz.de/10011350044
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The role of brand architecture and brand heritage for family-owned wineries : the case of Crete, Greece
Kladou, Stella; Psimouli, Maria; Kapareliotis, Ilias - In: International journal of entrepreneurship and small … 41 (2020) 3, pp. 309-330
Persistent link: https://www.econbiz.de/10012509829
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Brand extensions
Braig, Bridgette M.; Tybout, Alice M. - In: Kellogg on branding : the marketing faculty of the …, (pp. 91-103). 2005
Persistent link: https://www.econbiz.de/10003285335
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International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
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Corporate brand evolution : corporate brand images evolving in consumers' everyday life
Rindell, Anne; Strandvik, Tore - In: European business review : EBR ; the official journal … 22 (2010) 3, pp. 276-286
Persistent link: https://www.econbiz.de/10003988614
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Club Med: coping with corporate brand evolution
Quester, Pascale G.; Fleck, Nathalie - In: The journal of product & brand management 19 (2010) 2, pp. 94-102
Persistent link: https://www.econbiz.de/10003993619
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The effect of corporate branding dimensions on consumers' product evaluation : a cross-cultural analysis
Souiden, Nizar; Kassim, Norizan M.; Hong, Heung-Ja - 2010
Persistent link: https://www.econbiz.de/10003922775
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Markenpsychologie : wie Marken wirken - was Marken stark macht
Gutjahr, Gert - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009313767
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Cognitive and emotional processing of brand logo changes
Peterson, Mark; Al Shebil, Saleh; Bishop, Melissa - In: The journal of product & brand management 24 (2015) 7, pp. 745-757
Persistent link: https://www.econbiz.de/10011416937