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1
Conclusion: effective public relations and brand communication in
Africa
's public sector
Adeola, Ogechi
;
Adae, Eric Kwame
;
Twum, Kojo Kakra
; …
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 227-240)
.
2022
Persistent link: https://www.econbiz.de/10013415098
Saved in:
2
Branding
without unique brands : managing similarity and difference in a public sector context
Sataøen, Hogne Lerøy
;
Wæraas, Arild
- In:
Public management review
17
(
2015
)
3
,
pp. 443-461
Persistent link: https://www.econbiz.de/10010502825
Saved in:
3
Benchmarking model for management education in
India
: a total interpretive structural modeling approach
Yeravdekar, Swati
;
Behl, Abhishek
- In:
Benchmarking : an international journal ; BIJ
24
(
2017
)
3
,
pp. 666-693
Persistent link: https://www.econbiz.de/10011704968
Saved in:
4
The rise of inconspicuous consumption
Eckhardt, Giana M.
;
Belk, Russell W.
;
Wilson, Jonathan A. J.
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011309052
Saved in:
5
Internal stakeholders' claims on
branding
a state university
Dholakia, Ruby R.
- In:
Services marketing quarterly
38
(
2017
)
4
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011798686
Saved in:
6
Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10012004694
Saved in:
7
Do luxury brands successfully entice consumers? : the role of bandwagon effect
Shaikh, Shayan
;
Malik, Aneela
;
Akram, M. S.
; …
- In:
International marketing review
34
(
2017
)
4
,
pp. 498-513
Persistent link: https://www.econbiz.de/10011760567
Saved in:
8
Authentic brand narratives : co-constructed Mediterraneaness for l'Occitane brand
Visconti, Luca Massimiliano
-
2010
Persistent link: https://www.econbiz.de/10009424388
Saved in:
9
The strategic use of brand biographies
Avery, Jill
;
Paharia, Neeru
;
Keinan, Anat
;
Schor, Juliet B.
-
2010
Persistent link: https://www.econbiz.de/10009424389
Saved in:
10
Country-of-manufacture labeling effect on product quality evaluations : a model incorporating consumers' attention
Jiang, Pingjun
-
2010
Persistent link: https://www.econbiz.de/10009424394
Saved in:
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