Kaukab Abid Azhar; Che Aniza Che Wel; Ab Hamid, Siti … - In: Pakistan journal of commerce and social sciences 18 (2024) 2, pp. 358-379
self-disclosure is a distinct element of influencer brands and has a positive effect on credibility, emotional attachment … relationship with credibility and emotional attachment while the brand trust was increased due to their credibility. Furthermore … link between influencer credibility and followers' conception of their brand. The findings offer valuable insights into …
