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Brand owner approaches to assessing the risk of product counterfeiting

Wilson, Jeremy M.; Sullivan, Brandon A. - In: The journal of brand management : an international journal 23 (2016) 3, pp. 327-344

Persistent link: https://www.econbiz.de/10011477748

Organizing for brand protection and responding to product counterfeit risk : an analysis of global firms

Wilson, Jeremy M.; Grammich, Clifford; Chan, Fiona - In: The journal of brand management : an international journal 23 (2016) 3, pp. 345-361

Persistent link: https://www.econbiz.de/10011477753

The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market

Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business excellence 6 (2013) 6, pp. 656-686

Persistent link: https://www.econbiz.de/10010234738

Measuring negative effects of copycat products in emerging consumer markets

Suzuki, Mayu; Washida, Yuichi - In: Hitotsubashi journal of commerce and management 55 (2021) 1, pp. 1-13

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Information or persuasion in the mortgage market : the role of brand names

Carella, Agnese; Michelangeli, Valentina - 2021

Persistent link: https://www.econbiz.de/10012584413

The influence of price and brand on the purchasing intensions of Arab women : an empirical study

Sakkthivel, A. M.; Ahmed, Gouher; Amponsah, Christian Tabi - In: International journal of business innovation and … 28 (2022) 2, pp. 141-161

Persistent link: https://www.econbiz.de/10013253134

Trust and loyalty in building the brand relationship with the customer : empirical analysis in a retail chain in northern Brazil

Cardoso, Antonio; Gabriel, Marx; Figueiredo, Jorge; … - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-15

The purpose of this article is to analyze the relationship between a brand's trust in consumer decisions and its … into three constructs: trust, loyalty and brand. The results show the importance of trust in the consumption decision, as … well as loyalty, relationship and satisfaction. Trust and loyalty lead to brand relationship, which is why managers must …

Persistent link: https://www.econbiz.de/10013272780

A brand like a friend : how brand likeability influences brand perception

Ohlwein, Martin; Bruno, Pascal - In: International journal of market research 64 (2022) 3, pp. 295-305

Persistent link: https://www.econbiz.de/10013257982

Impact of short-lived content on brand love and purchase intention of generation Z

Sharma, Ruchika; Nagdev, Kritika - In: International journal of technology marketing : IJTMkt 15 (2021) 4, pp. 399-425

Persistent link: https://www.econbiz.de/10012693544

Original design manufacturer's warranty strategy when considering retailers' brand power under different power structures

Lou, Yaqi; He, Zhen; Feng, Lipan; Cai, Keyuan; He, Shuguang - In: International transactions in operational research : a … 29 (2022) 2, pp. 1308-1325

Persistent link: https://www.econbiz.de/10012795844