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Readings in modern marketing
Quelch, John A. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003152688
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Why not exploit dual marketing?
Quelch, John A. - In: Business horizons 30 (1987) 1, pp. 52-60
Persistent link: https://www.econbiz.de/10001062642
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Marketing the premium product
Quelch, John A. - In: Business horizons 30 (1987) 3, pp. 38-45
Persistent link: https://www.econbiz.de/10001045115
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Multinational marketing management : cases and readings
Buzzell, Robert Dow (contributor);  … - 1988 - Reprint
Persistent link: https://www.econbiz.de/10000827384
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The marketing challenge of 1992
Quelch, John A.; Buzzell, Robert Dow; Salama, Eric R. - 1990
Persistent link: https://www.econbiz.de/10000797815
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Global marketing management : cases and readings
Buzzell, Robert Dow (contributor);  … - 1995 - 3. ed.
Persistent link: https://www.econbiz.de/10000417031
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Global marketing management
Quelch, John A. (contributor);  … - 1999 - 4th ed
Persistent link: https://www.econbiz.de/10000671717
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How global brands compete
Holt, Douglas B.; Quelch, John A.; Taylor, Earl L. - 2009
Persistent link: https://www.econbiz.de/10003785267
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Better marketing at the point of purchase
Quelch, John A.; Cannon-Bonventre, Kristina - In: Harvard business review on retailing and merchandising, (pp. 19-38). 2008
Persistent link: https://www.econbiz.de/10003778424
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Managing the global brand : a typology of consumer perceptions
Holt, Douglas B.; Quelch, John A.; Taylor, Earl L. - In: The global market : developing a strategy to manage …, (pp. 180-201). 2004
Persistent link: https://www.econbiz.de/10002120162