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Advertising and promotion : an integrated marketing communications perspective
Belch, George E.; Belch, Michael A. - 2001 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001475521
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Advertising and promotion : an integrated marketing communications perspective
Belch, George Eugene; Belch, George E.; Belch, Michael A. - 2015 - 10. ed.,
Persistent link: https://www.econbiz.de/10011344786
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The future of creativity in advertising
Belch, Michael A.; Belch, George E. - In: Journal of promotion management : JPM 19 (2013) 4, pp. 395-399
Persistent link: https://www.econbiz.de/10010198663
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A content analysis study of the use of celebrity endorsers in magazine advertising
Belch, George E.; Belch, Michael A. - In: International journal of advertising : the quarterly … 32 (2013) 3, pp. 369-389
Persistent link: https://www.econbiz.de/10009789459
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Advertising and integrated communication
Belch, Michael A. (contributor);  … - 2011
Persistent link: https://www.econbiz.de/10008773102
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Parental and teenage child influences in family decision making
Belch, George E. - In: Journal of business research : JBR 13 (1985) 2, pp. 163-176
Persistent link: https://www.econbiz.de/10001021724
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Advertising and promotion : an integrated marketing communications perspective
Belch, George E.; Belch, Michael A. - 2004 - 6 ed., internat. ed.
Persistent link: https://www.econbiz.de/10014463008
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The role of attitude toward the ad as a mediator of advertising effectiveness : a test of competing explanations
MacKenzie, Scott B. - In: Journal of marketing research : JMR 23 (1986) 2, pp. 130-143
Persistent link: https://www.econbiz.de/10001011978
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Introduction to advertising and promotion management
Belch, George E.; Belch, Michael A. - 1990
Persistent link: https://www.econbiz.de/10004092995